Community Relations Director

TLC Management•Ocala, FL

10d

About The Position

Bridgewater Park Assisted Living is seeking a compassionate, motivated Community Relations Director to build relationships, grow the community, and help seniors and their families navigate the decision to move into assisted living. The role combines service to seniors with sales and occupancy goals, using personalized tours, thoughtful follow-up, and strong referral relationships to connect prospective residents with the community. The director will also help understand the needs of the greater community and support residents’ move-in experience.

Requirements

High school diploma or GED.
Thorough understanding of the principles of safe, effective admission practices within the state of employment.

Responsibilities

Promote the facility in the community to generate future inquiries.
Maintain and grow community occupancy.
Discover prospects’ needs and desires, then match them with the community’s products and services.
Provide excellent listening skills and customer service.
Create positive first impressions for prospective residents and their families during tours.
Cultivate, nurture, and educate business professionals and referral sources in the geographical community.
Generate new leads and maintain lead documentation in the CRM system.
Represent the community at networking events.
Host events for the lead base and referral sources to increase community traffic.
Work with the team to provide a smooth move-in process for residents.
Meet and exceed sales activity standards.
Create and follow quarterly marketing plans.
Monitor local competitors and industry trends.