Community Relations Director

American House Senior Living Communities•Spring Lake Township, MI

18d

About The Position

Under the general direction of the Regional Sales Director, with support from the Executive Director, the Community Relations Director is responsible for sales and marketing for their community. The role advocates for potential residents by sharing information about the community and giving tours to prospective residents and their families. The director also works with the Executive Director to create and maintain an inviting and welcoming community for residents. The position develops and implements marketing plans, manages outreach and prospect follow-up, supports occupancy goals, and coordinates aspects of the resident move-in process. It also provides sales, touring, and customer-service training to staff; communicates and reports on marketing, sales, and occupancy matters; and helps ensure the Community Relations Department has the budget recommendations, supplies, and equipment needed for its day-to-day operations.

Requirements

Excellent communication skills and compassion for older adults.
Valid driver’s license.
Previous sales and/or marketing experience in a healthcare or service-related setting.
Excellent computer skills, including working proficiency in Microsoft Excel and Microsoft Suite products.
Knowledge of the physiology and psychology of older adults and caregiver needs.
High degree of interpersonal relationship skills.
Strong organizational and time-management skills.
Considerable initiative, judgment, and leadership skills.
Problem-solving and logic skills.

Responsibilities

Ensure effective communication with the Leadership Team regarding marketing, sales, and occupancy issues.
Develop and implement marketing plans.
Organize and manage a successful networking and community outreach program.
Track and cultivate prospects using the sales software.
Maintain census at budgeted occupancy or higher.
Monitor and manage the marketing budget.
Set, track, and achieve timely goals for calls, mailings, leads generated, appointments, presentations, and closings as outlined in the Monthly Marketing Plan.
Maintain thorough working proficiency with the lead management system.
Develop rapport and positive relationships with prospective residents and families.
Ensure model suites are well maintained.
Assist with planning and implementing in-service training, tours, and presentations.
Provide tour and customer-service training to staff.
Prepare written and weekly oral reports and meet with the Executive Director as directed.
Oversee or coordinate the new-resident move-in process with appropriate team members.
Work with other members of the Leadership Team.
Conduct effective sales meetings.
Submit recommendations to the Executive Director for budget completion, equipment, and supplies.
Ensure the Community Relations Department has adequate supplies and equipment for its day-to-day operational needs.
Participate in weekly occupancy calls and focus calls as required.