Community Relations Director

Cogir Management, USA•Glen Mills, PA

11d

About The Position

The Community Relations Director, also referred to as the Sales and Marketing Director, manages community outreach and sales and marketing activity to maintain and exceed occupancy goals through strategic and long-term planning. The role develops relationships with professional and non-paid referral sources, generates qualified leads, conducts tours, and supports revenue growth. It also responds to inquiries from tenants, families, and prospective residents and works with the regional sales team to implement marketing strategies for the community. The director develops and manages the community's marketing plan, lead base, occupancy and revenue activity, sales reporting, follow-up processes, CRM records, and marketing budget. The position supervises and motivates sales team members, supports resident satisfaction, and participates in outreach and community events. Compensation includes a base salary and an accelerating commission structure.

Requirements

High school diploma required.
At least 3–5 years of experience in relational sales, preferably in assisted living or independent living, hospitality, or healthcare settings.
Proven track record of achieving and exceeding sales goals.
Positive team-player mentality and passion for serving seniors.
Ability to manage time effectively, with high initiative and good judgment.
Ability to work in a fast-paced environment and capacity to work evenings and/or weekends if needed.
Professional ethics and a positive attitude.
Exceptional verbal and written communication skills.
Ability to motivate others and work within a team environment.
Proficiency in Microsoft Excel, Word, Outlook, and CRM software.
Valid driver's license.

Nice To Haves

Bachelor's degree in marketing, business, or a related field, or an equivalent combination of experience and education.

Responsibilities

Develop and implement community sales and marketing strategies consistent with company objectives.
Design, implement, and facilitate the annual marketing plan with input and support from the Executive Director, corporate marketing, and operations teams.
Develop and manage the lead base and respond to telephone inquiries remotely and in real time.
Maintain or improve community occupancy and revenue production according to business and marketing plans.
Conduct scheduled and walk-in tours for prospective residents and interested parties.
Provide sales activity reports documenting lead status, closing needs, and next steps.
Follow up with potential residents, referral sources, and other interested parties.
Maintain the community's Yardi Customer Relationship Management software accurately and promptly.
Supervise, direct, and motivate sales team members.
Support resident satisfaction by establishing relationships among residents, department heads, and staff.
Understand community care regulations to support appropriate prospect placement and education.
Represent the community at outreach events, networking meetings, trade shows, and other community functions.
Monitor promotional item inventory and assess print advertising needs.
Manage social media accounts.
Manage the marketing budget and provide input and accurate pricing information for advertising, directories, social media advertising, event costs, association memberships, and other marketing and sales costs.