Community Relations Director - Assisted Living

Prestige Care•Yelm, WA

7d•Onsite

About The Position

The Community Relations Director serves as the brand ambassador for an assisted living and memory care community, with responsibility for driving occupancy and building the community’s reputation in the local area. The role promotes the community’s lifestyle, services, comfort, security, and home-like setting to prospective residents, families, referral sources, and the public. The director is part of the community leadership team and works toward census goals set by the Executive Director and regional sales leadership. The position involves marketing and sales outreach, leading community tours and assessments, responding to inquiries, building referral relationships, attending relevant business and community events, and maintaining accurate records and reports. Prestige Care offers onboarding and training, a promote-from-within culture, and potential career paths to roles such as Sales Specialist, Executive Director, and Regional Director of Sales & Marketing. The role is based at Prestige Senior Living - Rosemont in Yelm, Washington. The community includes assisted living and independent living apartments and is described as a rural, home-like setting with a collaborative team atmosphere.

Requirements

A two-year Associate Degree and at least one year of sales and marketing experience, or two years of sales and marketing experience.
Experience with budgets, closing sales, and public speaking.
Access to a personal car and ability to travel frequently.
A valid driver’s license.

Nice To Haves

Sales and marketing experience in assisted living, memory care, or senior care is preferred.

Responsibilities

Initiate marketing calls and conduct inbound marketing presentations by contacting discharge planners, doctors’ offices, senior centers, healthcare clinics, and other organizations.
Answer telephone inquiries, send brochures, and make follow-up calls to close sales.
Meet census goals through ongoing communication and in accordance with standards set by the Executive Director and regional sales leadership.
Conduct community tours, home visits, and assessments, explaining the community’s services, lifestyle, convenience, and benefits while following the company’s sales process, guidelines, and philosophy.
Maintain database documentation and paperwork, and keep the Executive Director and department heads informed about inquiries, tours, outreach plans, move-ins, and move-outs.
Welcome prospective residents, family members, referral sources, and members of the public in a positive, helpful, and caring manner that reflects the community’s mission and philosophy.
Maintain accurate records of reserved and occupied units and communicate this information to the Executive Director and Sales and Marketing Director.
Prepare and distribute marketing reports in a timely and accurate manner.
Attend business and community events where referral sources, prospective residents, caregivers, and their advisors are present.