Community Relations Director

Senior Lifestyle•Albuquerque, NM

20d

About The Position

The Community Relations Director leads the community’s sales and marketing department and is responsible for meeting leasing and move-in goals while maintaining a positive image with referral sources, residents, and employees. The role serves prospective residents across independent living, assisted living, memory care, and skilled nursing, and builds relationships with residents, families, and professional care providers. The director develops and implements marketing and outreach activities, works with community and regional leadership on quarterly marketing plans, and monitors sales activity and lead follow-up. The position also coordinates tours and events, maintains sales records and waitlists, and communicates incoming residents’ special needs to appropriate personnel. Weekend call coverage is part of a manager rotation unless the employee’s standing schedule already includes one or more weekend days.

Requirements

Experience in a competitive outside and inside sales environment.
Outgoing, personable, competitive, organized, and self-motivated leadership style.
Valid driver’s license.
Professional speech and dress, and a passion for serving seniors.
Proficiency with CRM systems and metrics.

Nice To Haves

Senior housing or hospitality sales experience.
College degree.
English fluency.

Responsibilities

Fulfill leasing and move-in goals and achieve the budgeted number of move-ins and monthly net gains.
Schedule, organize, and conduct tours for prospective residents of independent living, assisted living, memory care, and skilled nursing.
Respond promptly and appropriately to walk-in, phone, and mail inquiries, and follow up with prospective residents.
Treat each inquiry as valuable and consider alternatives before closing a lead.
Plan and conduct events with the Sales and Marketing Team and Program Director to attract prospective residents, current leads, and professionals.
Develop and maintain working relationships with residents, families, and professional care providers.
Work with the Executive Director, Regional Director of Operations, and Divisional Director of Sales and Marketing to develop and implement the quarterly marketing plan.
Create and implement a community outreach program that generates enough referrals to meet sales goals.
Complete quarterly media planning with the current vendor on time.
Keep the Executive Director informed of sales activity daily.
Maintain the Senior Lifestyle Hot Board and Move In Move Out board.
Communicate incoming residents’ special needs to appropriate personnel.
Manage use of the sales toolbox and maintain an active, meaningful waitlist.
Maintain a working knowledge of all software programs.
Participate in weekend call coverage in the manager rotation unless the standing schedule already includes one or more weekend days.
Keep informed about trends, developments, concepts, and techniques in the field that affect the product.
Understand seniors’ needs and the aging process.
Visit competitors quarterly.
Maintain confidentiality of pertinent information and comply with Senior Lifestyle policies and applicable city, state, and federal regulations relating to residents’ accounts, including Medicare and third-party billing.
Interact professionally and effectively with all levels of the organization, residents, and family members.
Perform other duties as assigned.