Community Relations Director
About The Position
Cogir Senior Living is hiring a Community Relations Director, also referred to as a Sales and Marketing Director, to manage community outreach and help maintain and exceed established occupancy goals through strategic and long-term planning. The role focuses on developing referral relationships, generating qualified leads, conducting tours, and driving revenue growth. The director also responds to inquiries from residents, families, and prospective residents and works with the regional sales team to develop and implement marketing strategies. The director oversees the community’s sales and marketing activities, including the annual marketing plan, lead management, follow-up, reporting, CRM records, team supervision, outreach, social media, promotional materials, and marketing budgets. The position requires understanding community care regulations to support appropriate resident placement and prospect education.
Requirements
- High school diploma.
- At least 3–5 years of experience in relational sales, preferably in assisted living, independent living, hospitality, or healthcare settings.
- Positive team-player mentality and passion for serving seniors.
- Proven track record of achieving and exceeding sales goals.
- Ability to manage time effectively, demonstrate initiative, and exercise good judgment.
- Ability to work in a fast-paced environment and capacity to work evenings and/or weekends if needed.
- Professional ethics, positive attitude, exceptional verbal and written communication skills, and ability to motivate others and work within a team environment.
- Proficiency in Microsoft Excel, Word, Outlook, and CRM software.
- Valid driver’s license.
Nice To Haves
- Bachelor’s degree in marketing, business, or a related field, or an equivalent combination of experience and education.
Responsibilities
- Develop and implement community sales and marketing strategies consistent with company objectives.
- Design, implement, and facilitate the annual marketing plan with input and support from the Executive Director, corporate marketing, and operations teams.
- Develop and manage the lead base and respond to telephone inquiries remotely and in real time.
- Maintain or improve occupancy and revenue production according to business and marketing plans.
- Conduct scheduled and walk-in tours for prospective residents and other interested parties.
- Provide sales activity reports documenting lead status, closing needs, and next steps.
- Follow up with potential residents, referral sources, and other interested parties.
- Maintain accurate and timely records in the community’s Yardi customer relationship management software.
- Supervise, direct, and motivate sales team members.
- Support high resident satisfaction by establishing relationships among residents, department heads, and staff.
- Understand community care regulations to ensure appropriate prospect placement and education.
- Represent the community at outreach events, networking meetings, trade shows, and other community functions.
- Monitor promotional item inventory and assess print advertising needs.
- Manage social media accounts.
- Manage the marketing budget and provide input and accurate pricing information for advertising, directories, social media advertising, event costs, association memberships, and other sales- and marketing-related costs.
Benefits
- Health, dental, vision, and life insurance.
- 401(k) with company match.
- Paid vacation, holidays, and sick leave.
- Employee Assistance Program.
- Employee referral program.
- Base salary and an accelerating commission structure.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
High school or GED
