Community Relations Director

Cogir of South Hill Village•Spokane, WA

About The Position

Cogir Senior Living is hiring a Community Relations Director, also referred to as a Sales and Marketing Director, to lead community outreach and support occupancy and revenue goals through strategic planning. The role involves developing relationships with professional and non-paid referral sources, generating qualified leads, conducting tours, and driving revenue growth. The director responds to inquiries from residents, families, and prospective residents, conducts scheduled and walk-in tours, and collaborates with the regional sales team to develop and implement marketing strategies. The position also supervises sales team members, maintains resident satisfaction, represents the community at outreach activities, manages marketing resources and budgets, and ensures prospects receive appropriate placement information based on care regulations.

Requirements

High school diploma required.
At least 3–5 years of experience in relational sales, preferably in assisted living, independent living, hospitality, or healthcare.
Positive team-player mentality and passion for serving seniors.
Proven track record of achieving and exceeding sales goals.
Ability to manage time effectively, demonstrate initiative, and exercise good judgment.
Ability to work in a fast-paced environment and work evenings and/or weekends if needed.
Professional ethics and a positive attitude.
Exceptional verbal and written communication skills.
Ability to motivate others and work within a team environment.
Proficiency in Microsoft Excel, Word, Outlook, and CRM software.
Valid driver's license.

Nice To Haves

Bachelor's degree in marketing, business, or a related field, or an equivalent combination of experience and education.

Responsibilities

Develop and implement community sales and marketing strategies consistent with company objectives.
Design, implement, and facilitate the annual community marketing plan in coordination with the Executive Director, corporate marketing, and operations teams.
Develop and manage the lead base and respond to telephone inquiries remotely and in real time.
Maintain or improve community occupancy and revenue production according to business and marketing plans.
Conduct scheduled and walk-in tours for prospective residents and interested parties.
Provide sales activity reports documenting lead status, closing needs, and next steps.
Follow up with potential residents, referral sources, and other interested parties.
Maintain the community's Yardi customer relationship management software accurately and promptly.
Supervise, direct, and motivate sales team members.
Promote resident satisfaction by building relationships among residents, department heads, and staff.
Understand community care regulations to support appropriate prospect placement and education.
Represent the community at outreach events, networking meetings, trade shows, and other community functions.
Monitor promotional item inventory and assess print advertising needs.
Manage social media accounts.
Manage the marketing budget and provide input and accurate pricing information for advertising, directories, social media advertising, events, association memberships, and other sales and marketing costs.