Community Relations Director

Senior Lifestyle•Tampa, FL

11d

About The Position

The Community Relations Director leads the community’s sales and marketing department and is responsible for meeting leasing and move-in goals while maintaining a positive image with referral sources, residents, and employees. The role promotes independent living, assisted living, memory care, and skilled nursing through tours, timely inquiry follow-up, events, community outreach, and relationships with residents, families, and care providers. The Director works with community and regional leaders to develop and implement marketing plans, tracks sales activity and move-ins, maintains an active waitlist, and communicates incoming residents’ special needs to appropriate staff. The position also requires confidentiality, compliance with applicable policies and regulations, and professional interaction with people at all levels of the organization.

Requirements

Experience in a competitive outside and inside sales environment.
Outgoing, personable, competitive, organized, and self-motivated leadership style.
Valid driver’s license.
Professional speech and dress, and a passion for serving seniors.
Proficiency with CRM systems and metrics.

Nice To Haves

Senior housing or hospitality sales experience preferred.
College degree preferred but not required.
English fluency preferred.

Responsibilities

Schedule, organize, and conduct tours for prospective residents across independent living, assisted living, memory care, and skilled nursing.
Respond to and follow up promptly and appropriately with walk-ins, phone inquiries, and mail inquiries.
Plan and implement events with the Sales and Marketing Team and Program Director to attract prospective residents, current leads, and professionals.
Develop and maintain working relationships with residents, families, and professional care providers.
Maintain working knowledge of all software programs.
Participate in weekend call coverage in the Manager Rotation unless the regular schedule already includes one or more weekend days.
Meet budgeted move-in targets and achieve monthly net gains.
Treat every inquiry as valuable and consider every alternative before closing a lead.
Work with the Executive Director, Regional Director of Operations, and Divisional Director of Sales and Marketing to develop and implement the quarterly marketing plan.
Create and implement a community outreach program that generates the referrals needed to reach sales goals.
Complete quarterly media planning with the current vendor on time.
Keep the Executive Director informed of sales activity daily.
Maintain the Senior Lifestyle Hot Board and Move In/Move Out board.
Communicate incoming residents’ special needs to appropriate personnel.
Manage use of the sales toolbox.
Stay informed about trends and developments in the field that affect the product.
Understand seniors’ needs and the aging process.
Maintain and work an active, meaningful waitlist.
Visit competitors quarterly.
Maintain confidentiality of pertinent information.
Comply with Senior Lifestyle policies and applicable city, state, and federal regulations related to residents’ accounts, including Medicare and third-party billing.
Interact professionally and effectively with all levels of the organization, residents, and family members.
Perform other duties as assigned.