Community Relations Coordinator

Texas National Bank•McAllen, TX

About The Position

Community Relations Coordinators help manage the bank’s public image and build positive relationships with the community, clients, and media representatives. The role supports public relations strategies and communications, community events, media inquiries, and crisis planning. It also works with marketing teams to integrate public relations efforts with marketing activities. This is an entry-level, part-time, non-exempt position. Employees must attend required trainings, complete applicable regulatory compliance courses, comply with federal and state banking laws and regulations, and follow internal bank policies and procedures. Punctuality and regular attendance are essential. Employees are encouraged to volunteer at bank-sponsored, civic, charitable, and community events.

Requirements

High school diploma or equivalent.
Strong written and verbal communication skills.
Planning and organizational skills.
Interpersonal skills to build and maintain working relationships.
Working knowledge of media relations, social media platforms, and digital marketing.
Strong computer skills.
Must comply with applicable federal banking laws and regulations and internal bank policies and procedures.

Nice To Haves

One year of experience in public relations, marketing, or communications.
Experience with media monitoring tools.

Responsibilities

Develop and implement public relations strategies that promote a positive organizational image internally and externally.
Assist with communication between the organization and its communities, including consumers, stakeholders, and the media.
Write and edit press releases, newsletters, speeches, articles, and other materials for distribution.
Assist with expenses and budgeting, and organize and coordinate community events, including press conferences, exhibitions, internal bank events, and events of affiliated entities.
Maintain an organized database of media contacts, influencers, and industry professionals.
Respond to inquiries from the media, individuals, and other organizations.
Monitor media coverage and use media analytics tools to gauge the success of public relations efforts.
Assist with crisis management and preemptive planning.
Collaborate with marketing teams to integrate public relations strategies with marketing efforts.
Perform other related duties as necessary or assigned, including cross-training across departments as needed.
Comply with federal and state regulations and established bank policies and procedures.
Attend scheduled mandatory trainings and complete applicable online regulatory compliance training courses.
Maintain punctuality and regular attendance.