Community Relations Advisor II

CRISTA Senior Living•Shoreline, WA

5d•$92,196 - $95,700

About The Position

The Community Relations Advisor II executes sales, outreach, and business development initiatives to achieve occupancy, census, and revenue goals for assigned CRISTA Senior Living communities. The role manages the sales process from initial inquiry through move-in, develops professional referral relationships, implements marketing strategies, and promotes CRISTA Senior Living in the surrounding community. Alongside individual sales and outreach work, this position supports the effectiveness of the Sales team through training, mentoring, onboarding, and guidance for new and existing team members. This includes sharing best practices, reinforcing sales processes, supporting consistent CRM use and documentation, and helping team members develop skills to provide a professional and consistent prospect experience. The Advisor collaborates with community leadership, Sales and Marketing colleagues, and operational departments to support occupancy growth, improve team performance and processes, and ensure smooth transitions for prospective residents and their families.

Requirements

Belief that Jesus Christ is Lord and Savior and commitment to continued spiritual growth and development.
Prayerfully seek God’s will, engage in ministry and spiritual practices with staff and colleagues, and affirm, align with, and support CRISTA’s Statement of Faith and Christian Community Representative Statement and Commitment.
Conduct oneself in a manner consistent with CRISTA’s mission, vision, values, and Christian community commitments.
Bachelor’s degree in Hospitality Management, Business, or Marketing from an accredited college or university recognized by the United States Department of Education, or equivalent; relevant work experience may substitute for education year for year.
Five years of sales experience in a senior living environment.
Five years of customer service or hospitality experience.
At least five years of experience working in a senior living facility.
Demonstrated interest in and empathy for seniors, particularly in a healthcare setting.
Deep understanding of business-to-business relationships and exceptional customer service skills.
Highly motivated and able to work in a fast-paced environment.
Able to work flexible hours and be subject to call-back during emergent or special situations.
Ability to pass background checks relating to the DSHS Secretary’s List of Crimes and Negative Actions (WAC 388-113).

Nice To Haves

Bachelor’s degree in Hospitality Management, Business, or Marketing from an accredited college or university recognized by the United States Department of Education, or equivalent.
Five years of outside sales and/or marketing experience in healthcare, senior housing, or a related field.
Eight years of sales experience in a senior living community.
Knowledge of Point Click Care, Microsoft Office Suite, Sherpa, Sales Force, Enquire, or a related CRM.

Responsibilities

Develop and execute sales activities to meet occupancy, census, and revenue goals for assigned communities and service lines.
Manage the full sales cycle, including inquiry response, lead qualification, relationship development, tours, applications, deposits, move-in, and post-move-in follow-up.
Respond promptly to prospects, family members, responsible parties, and referral sources, and maintain consistent follow-up through approved communication methods.
Conduct sales presentations and tours and assess prospects’ needs, preferences, financial considerations, and anticipated timelines.
Maintain an organized sales pipeline, monitor sales performance indicators, identify conversion barriers, and provide timely occupancy and sales updates.
Develop and maintain relationships with healthcare providers, discharge planners, social workers, senior centers, community organizations, professional associations, and other referral partners.
Conduct outreach visits, presentations, educational sessions, networking, and follow-up; represent CRISTA Senior Living at relevant events and community settings.
Create and evaluate outreach plans and activities to improve referrals, lead quality, and community visibility.
Plan, coordinate, promote, and execute sales events, educational programs, open houses, prospect receptions, and other approved marketing initiatives.
Manage event invitations, registrations, attendance, preparation, lead documentation, and post-event follow-up.
Document prospect interactions, tours, follow-up, sales milestones, lead status, and outcomes in the designated CRM system, maintaining accurate records and data integrity.
Review the sales pipeline and submit required sales reports, outreach summaries, occupancy updates, forecasts, and other reporting on time.
Protect prospect and resident information in accordance with organizational policies and applicable privacy requirements.
Coordinate sales-related move-in activities, application documentation, placement communications, move-in dates, preparation requests, and hand-offs to operational teams.
Direct clinical, financial, and operational questions to the appropriate departments and respect established departmental responsibilities.
Support onboarding and integration of Sales team members by teaching sales processes, service offerings, CRM use, lead management, outreach, tours, and move-in procedures.
Mentor and coach team members through job shadowing, role modeling, collaborative tours, outreach, prospect follow-up, and other practical learning opportunities.
Collaborate with the Sales leader on onboarding needs, training plans, and improvements to training materials and procedures; share requested feedback with the appropriate supervisor.
Monitor local senior living market conditions, competitor positioning, pricing, services, and occupancy trends.
Review sales, referral, lead-conversion, and event results; gather feedback and recommend improvements to sales procedures, marketing, onboarding, and training.
Attend Sales meetings, work with the team on apartment availability and appropriate placement, and perform other related duties as assigned.
Work collaboratively with the supervisor, coworkers, and residents, and conduct oneself in alignment with CRISTA’s mission, vision, Statement of Faith, and Christian Community Representative Commitment.