Community Relations Advisor II

CRISTA Ministries•Shoreline, WA

3d•Onsite

About The Position

The Community Relations Advisor II executes sales, outreach, and business development initiatives to achieve occupancy, census, and revenue goals for assigned CRISTA Senior Living communities. The role manages the sales process from initial inquiry through move-in, develops professional referral relationships, implements marketing strategies, and promotes CRISTA Senior Living in the surrounding community. It also supports the Sales team through training, onboarding, mentoring, and guidance on established sales processes, CRM use, and documentation standards. The Advisor works with community leadership, Sales and Marketing colleagues, and operational departments to support occupancy growth, team performance, process improvement, and a seamless experience for prospective residents and their families. The position is based in Shoreline, Washington, and is full-time. Compensation is $92,196–$95,700, depending on experience. The role requires a committed Christian who supports CRISTA’s Statement of Faith and Christian Community Representative Commitment and participates in the organization’s Christian ministry and spiritual practices. A bachelor’s degree in Hospitality Management, Business, or Marketing is required, though relevant work experience may substitute year for year. The role requires five years of senior living sales experience, five years of customer service or hospitality experience, and at least five years working in a senior living facility. The position may be subject to call-back during emergent or special situations and requires flexible hours.

Requirements

Belief that Jesus Christ is Lord and Savior and commitment to continued spiritual growth and development.
Prayerfully seeks God’s will and engages in CRISTA ministry through prayer, spiritual practices, and participation as described in the posting.
Affirms, aligns with, and supports CRISTA’s Statement of Faith and Christian Community Representative Statement/Commitment; conducts oneself consistently with CRISTA’s mission, vision, and values.
Bachelor’s degree in Hospitality Management, Business, or Marketing from an accredited college or university recognized by the U.S. Department of Education, or equivalent; relevant work experience may substitute for education on a year-for-year basis.
Five years of sales experience in a senior living environment.
Five years of customer service or hospitality experience.
At least five years of experience working in a senior living facility.
Demonstrated interest in and empathy for seniors, particularly in a healthcare setting.
Deep understanding of business-to-business relationships.
Exceptional customer service skills.
Highly motivated and able to work in a fast-paced environment.
Ability to work flexible hours and be subject to call-back during emergent or special situations.
Ability to pass background checks relating to the DSHS Secretary’s List of Crimes and Negative Actions (WAC 388-113).

Nice To Haves

Bachelor’s degree in Hospitality Management, Business, or Marketing from an accredited college or university recognized by the U.S. Department of Education, or equivalent.
Five years of outside sales and/or marketing experience in healthcare, senior housing, or a related field.
Eight years of sales experience in a senior living community.
Knowledge of Point Click Care, Microsoft Office Suite, Sherpa, Salesforce, Enquire, or related CRM systems.

Responsibilities

Develop and execute sales activities to meet occupancy, census, and revenue goals for assigned communities and service lines.
Manage the full sales cycle from inquiry and lead qualification through relationship development, tours, application, deposit, move-in, and post-move-in follow-up.
Respond promptly to prospective residents, families, responsible parties, and referral sources, and maintain consistent follow-up.
Conduct sales presentations and tours, assess prospective residents’ needs and circumstances, and identify appropriate living options and next steps.
Maintain an organized sales pipeline; monitor lead conversion, tours, deposits, move-ins, lost leads, and other performance indicators; identify barriers and collaborate on solutions.
Provide timely updates on occupancy, census, apartment availability, sales activity, and projected move-ins.
Establish and maintain relationships with healthcare providers, discharge planners, social workers, senior centers, community organizations, professional associations, and other referral partners.
Conduct outreach visits, presentations, educational sessions, networking, and follow-up; represent CRISTA Senior Living at relevant events and community settings.
Create measurable outreach plans, educate referral partners about services and referral processes, document outreach and referral activity, and evaluate outreach effectiveness.
Plan and execute sales events, educational programs, open houses, prospect receptions, and other approved marketing initiatives, including invitations, attendance tracking, and follow-up.
Coordinate event and tour preparations with community departments and provide a welcoming, professional experience for prospects, families, and referral partners.
Document prospect interactions, communications, tours, follow-up, sales milestones, and outcomes in the designated CRM; maintain accurate lead, referral, and sales information.
Review the pipeline for overdue follow-up, stalled opportunities, upcoming decisions, and potential move-ins; prepare required sales reports, outreach summaries, occupancy updates, and forecasts.
Protect prospect and resident information according to organizational policies and applicable privacy requirements.
Coordinate sales-related move-in activities, application documentation, placement-related communication, move-in preparation requests, and timely hand-offs to operational teams.
Coordinate with appropriate departments on financial qualification, clinical assessment, apartment availability, and placement requirements, while directing questions to the responsible department.
Support onboarding of new Sales team members and train them on services, sales processes, CRM use, documentation, follow-up, tours, presentations, referral development, and move-in coordination.
Mentor and coach Sales team members through job shadowing, role modeling, collaborative tours, outreach, prospect follow-up, and other practical learning opportunities.
Collaborate with the Sales leader on onboarding needs, training plans, training materials, and feedback about training progress; refer policy, personnel, or performance concerns to the designated supervisor.
Monitor local market conditions, competitor positioning, pricing, services, and occupancy trends; gather feedback and recommend improvements to sales, marketing, onboarding, and training practices.
Attend all Sales meetings, work with the team on available apartments and appropriate placement, perform other related duties as assigned, and work collaboratively with supervisors, coworkers, and residents.
Conduct oneself in a manner consistent with CRISTA Ministries’ mission, vision, Statement of Faith, and Christian Community Representative Commitment.