Community Publishing Lead

the LEGO Group•Boston, MA

2d•$84,488 - $126,732•Hybrid

About The Position

If you love turning great content into meaningful connections, this role is for you. As our Community Publishing Lead, you'll orchestrate best-in-class social publishing across global channels, helping LEGO stories reach and resonate with audiences around the world. In this role, you'll be at the forefront of shaping and delivering best-in-class social media publishing across our communities, delivering critical business value and driving engaging and meaningful experiences for the LEGO Group’s audiences.

Requirements

Several years of experience professionally engaging with fans and online communities through social media platforms
In-depth knowledge of the social media ecosystem, with hands-on experience managing campaign or content operations for brands across platforms such as YouTube, TikTok, Instagram, Facebook, Snapchat, and Pinterest
Experience with Sprinklr, or similar social media management tools to effectively manage and schedule content, as well as deep exposure to native publishing and social platform nuances
Strong understanding of processes within large organizations, with experience navigating and improving workflows in complex environments
Excellent communication and stakeholder management skills, able to build relationships and collaborate effectively with diverse teams and external partners
Detail-oriented, highly organized, and committed to maintaining a strong focus on quality in all aspects of work
Strong project management skills, with the ability to juggle multiple tasks and deliver high-quality results under tight deadlines

Responsibilities

Coordinate Global Social Media publishing efforts to ensure content reaches and resonates with our international audiences across multiple platforms, including but not limited to YouTube, TikTok, Instagram, Facebook, Snapchat and Pinterest
Oversee daily social media publishing operations, collaborating with our Community Engagers and Engagement Leads, continuously optimizing workflows to deliver year-round publishing across multiple time zones, meeting SLAs, and maintaining a high standard of governance so that content is high quality and embodies our LEGO brand values
Support best in class publishing across all types of social media content, including providing best-in-class support for campaign and partner content, as well as agility and precision in publishing real-time and reactive content that leverages culturally relevant trends
Engage and collaborate effectively with a wide range of stakeholders across the business, including editorial planners, production teams, community engagement leads, marketing managers, and others, to ensure alignment and successful content execution
Champion publishing, engagement and moderation operating symbiotically – supporting our team of community engagement experts with advance editorial visibility and awareness of campaign and content objectives, enabling them to anticipate audience sentiment and deploy their skills to effectively amplify key brand campaigns, partnerships and messages from the moment at which content goes live
Employ a data driven mindset, working with Analytics and Insights colleagues to track success against key performance indicators, ensuring the Community Management & Moderation team is recognized as a critical business enabler
Collaborate with development and product teams to identify, influence and implement tooling and technology improvements that enhance efficiency, scalability, speed and safety across the publishing processes
Foster continuous improvement mindset and drive publishing best practices across the LEGO Group, including creating frameworks and working with stakeholders to capture and maintain knowledge
Thrive in a fast-paced environment, juggling multiple deadlines and tasks while maintaining a keen eye on quality and innovation
Play your part in our team succeeding
Reporting to the Senior Manager of Publishing & Moderation, you’ll play a pivotal role in helping us enhance the experience for our fans through quality content and engagement experiences on our digital channels, contributing to our mission to build direct and lasting relationships with grown-up fans and creators.