Community Partnership Manager

Goodwin Living•Alexandria, VA

7d•$75,000 - $83,000

About The Position

The Community Partnership Manager serves older adults through compassionate, high-quality care and uses healthcare expertise and community relationships to expand awareness of and access to Goodwin Living Health service lines across an assigned territory. The manager is a trusted partner to physicians, hospitals, and community-based organizations, cultivating and sustaining referral networks while representing the organization’s full continuum of care. The role monitors market trends and community needs to help older adults and their families receive seamless, coordinated, and dignified care. It also strengthens Goodwin Living Health’s presence and reputation as a provider of home-based and end-of-life care. The manager develops territory growth plans, promotes integrated care, supports referral partners with complex needs, and works with clinical and operational teams to facilitate appropriate care transitions.

Requirements

Bachelor’s degree in communications, business, marketing, or a related field.
At least one year of recent marketing experience in home health or a similar industry.
At least three years of marketing experience in the healthcare industry.
Demonstrated ability to develop and implement a sales and marketing plan and achieve referral goals in the market.
Professional, customer-service-oriented approach consistent with the mission and vision of Goodwin Living Health.
Excellent planning, organization, and presentation skills.
Strong customer service, verbal communication, and written communication skills.
Knowledge of and ability to use technology to access markets and execute outreach strategies.
Proficiency with computers, including documents, spreadsheets, and database management, and ability to learn electronic medical record software.
Ability to work independently and collaboratively.
Ability to perform detailed work accurately.
Ability to maintain confidentiality of data.

Responsibilities

Represent Goodwin Living Health to physicians, hospitals, assisted living communities, skilled nursing facilities, and community partners in the assigned territory.
Build long-term relationships with care coordinators, physicians, social workers, discharge planners, administrators, and executive leaders.
Generate referrals and admissions by cultivating relationships with healthcare providers and community resources.
Educate partners about Goodwin Living Health’s continuum of services and how they support quality of life, safety, and dignity.
Support public relations through speaking engagements, in-services, and participation in community organizations.
Promote integrated care across home health, hospice, home care, rehabilitation, and other service lines.
Identify changes in patient condition, caregiver stress, or functional decline and facilitate timely transitions to appropriate levels of care, including hospice when indicated.
Help referral partners navigate complex patient and family needs.
Develop and execute territory growth plans aligned with organizational goals for home health and hospice.
Expand market accounts, conduct market analyses, and develop sales strategies and goals with senior leaders.
Conduct marketing and sales calls and evaluate their results and effectiveness.
Build and maintain referral networks across medical, residential, and community settings.
Monitor market conditions and identify new market segments and trends.
Support market research, brand positioning, databases, and direct-response strategies.
Track and follow up on referrals, opportunities, and relationship-development activities.
Liaise between referral partners and Goodwin Living Health clinical and operational teams.
Advocate for patient and family needs and support seamless admissions, communication, and care transitions.
Participate in care conferences, case discussions, and community meetings as appropriate.
Support business development and build relationships with new and existing referral sources and accounts.