Community Outreach Representative

Curaleaf•Miami, FL

7d•Onsite

About The Position

The Community Outreach Representative serves as Curaleaf’s community-facing representative across South Florida, from Deerfield Beach to Miami. This field-based role focuses on educating communities and healthcare providers about medical cannabis and Curaleaf’s offerings, building trust and relationships, and supporting patient acquisition and store traffic. The representative visits doctors’ offices, hosts community events, coordinates with retail leadership and marketing, and tracks outreach impact. The position requires travel throughout the region and open availability for mornings, evenings, weekends, and holidays.

Requirements

Bachelor’s degree in marketing, or equivalent experience in healthcare, sales, community outreach, or field marketing.
At least 3 years of experience in community outreach, field sales, or brand ambassadorship, with demonstrated results.
At least 3 years of experience in public speaking, product education, hosting and attending networking events, visual merchandising, and creating visually appealing product displays.
Ability to build and manage relationships with physicians, office staff, community leaders, and corporate partners.
Strong verbal and written communication skills, including the ability to articulate Curaleaf’s value proposition.
Strong organizational and time-management skills, including independently planning territory schedules and prioritizing outreach activities.
Sales-oriented mindset and experience with objection handling, negotiation, and driving conversion.
Ability to track and report KPIs such as visits, leads, CRM conversions, and transactions.
Collaborative approach, positive attitude, and flexibility to work evenings and weekends as needed.
Valid driver’s license and reliable transportation for frequent field-based responsibilities.
Comfort working in a regulated industry and adhering to compliance standards.
Ability to travel 100% of the time throughout the region.
Ability to stand for extended periods; regularly stand, walk, talk, hear, stoop, kneel, crouch, or crawl; use hands and fingers to feel; reach with hands and arms; and lift up to 25 pounds. Occasional climbing, balancing, and lifting up to 50 pounds are also required.
Close vision, with clear vision at 20 inches or less.

Nice To Haves

Prior cannabis industry experience or demonstrable passion for the sector.
Experience working with senior living communities, assisted living facilities, or healthcare systems.
Retail experience and experience driving customer experiences.
Spanish-language proficiency for communication with Spanish-speaking community members, healthcare providers, and local organizations; experience delivering educational presentations in Spanish is a plus.

Responsibilities

Educate communities and healthcare providers about medical cannabis and Curaleaf’s offerings to drive patient acquisition.
Build relationships with physicians and office staff to encourage referrals and provide support.
Partner with retail leadership to align outreach efforts with store goals and drive foot traffic.
Plan and host events such as medical card drives, health fairs, and senior center talks.
Collaborate with store managers on local promotions and activations.
Maintain clear communications, outreach logs, and timely follow-ups.
Work with marketing to create local content and event materials.
Track KPIs including leads captured, physician engagements, and event ROI.
Monitor competitors and suggest ways to maintain a competitive position.
Follow compliance guidelines and escalate legal questions as needed.
Share insights to improve outreach strategies and results across teams.
Communicate professionally with patients, caregivers, and providers.