About The Position
This is a fractional, part-time engagement (~20 hours/week) where you will help Sparq build a stronger, more consistent presence on LinkedIn and strengthen how we show up in traditional search and AI-powered answer engines (ChatGPT, Perplexity, Google AI Overviews, and similar tools). You’ll split your time between running LinkedIn as a channel and writing content engineered to earn both search rankings and AI citations. This is a hands-on role with real ownership over both strategy and execution.
Requirements
- 3+ years of experience in social media, community management, and/or B2B content marketing, with demonstrated LinkedIn expertise
- Working knowledge of SEO fundamentals and genuine familiarity with GEO/AEO concepts (or a fast learner with strong SEO fundamentals who's eager to specialize)
- Excellent writing skills; you can flex between a punchy LinkedIn post, a polished executive byline, and a structured, citation-ready blog article
- Comfortable working independently in a fractional capacity, managing your own priorities across a ~20 hour/week engagement
- Hands-on experience using AI tools (Claude, ChatGPT, etc.) as part of a modern content workflow, or a strong desire to build that fluency
- Strong communication skills, with the ability to collaborate closely with executives on thought leadership content
Nice To Haves
- Experience in or genuine curiosity about B2B tech, software consulting, or professional services is a plus
- If you have experience in AI or a proven track record of rapidly learning and mentoring others on emerging tech, you’ll fit right in.
Responsibilities
- Own Sparq’s corporate LinkedIn page: build and execute a content calendar, write and publish posts, and manage day-to-day engagement
- Develop and run an outreach and engagement strategy targeting relevant clients, prospects, industry influencers, and professional groups
- Monitor conversations, trends, and relevant groups across our target industries to identify engagement and content opportunities
- Track and report on LinkedIn performance (reach, engagement, follower growth, pipeline influence) and adjust strategy accordingly
- Write and optimize content, including blog posts, case studies, and web copy—for traditional SEO as well as Generative and Answer Engine Optimization (GEO/AEO)
- Structure content so it’s easily extracted and cited by AI tools: clear answer-first formatting, strong entity relationships, and well-organized information architecture
- Partner with the marketing team on keyword and topic research, content briefs, and identifying content gaps
- Actively leverage AI tools to streamline your own workflow and champion smart AI adoption within the marketing team
- Stay current on how search and AI answer engines evolve, and bring recommendations back to the team
Benefits
- Opportunity to work alongside a talented, diverse team in a collaborative and creative environment
- Ongoing investment in your growth through training, mentorship, and industry certifications
- Direct partnership with Sparq’s content marketing manager and exposure to how a modern marketing team operates end to end
- Hands-on exposure to how B2B tech companies build LinkedIn presence and AI-search visibility from the ground up
- Fully remote, flexible schedule built around a ~20 hour/week commitment
- Competitive hourly rate, commensurate with experience
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What This Job Offers
Job Type
Part-time
Career Level
Mid Level
Education Level
No Education Listed
