GEO Specialist

VINIO Marketing LLC•Toms River, NJ

18h•$18 - $26

About The Position

We are seeking a detail oriented and innovative SEO/AEO/GEO Specialist to join our dynamic marketing team. The ideal candidate will have a strong understanding of hyper-focused local search engine optimization strategies, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and broader digital marketing principles. This role is crucial in enhancing our online presence for our clients, driving organic traffic, improving website visibility across traditional search engines, AI-powered answer engines, and generative platforms. The specialist will work collaboratively with content creators, web developers, and other marketing professionals to implement effective, multi-faceted optimization strategies.

Requirements

Proven experience and success in SEO, AEO, GEO, digital marketing, or related fields.
Familiarity with Google Tag Manager for tracking and analytics purposes.
Proficient in using WordPress for content management and website updates.
Strong understanding of how search engines, answer engines, and generative AI models operate and surface content.
Experience with social media management to complement optimization efforts.
Excellent research skills to identify trends and opportunities within the evolving digital and AI landscape.

Nice To Haves

Knowledge of HTML, CSS, and structured data (schema) is a plus for technical optimizations.

Responsibilities

Conduct thorough keyword research to identify opportunities for content optimization across traditional search, AEO, and GEO.
Optimize website metadata, including titles, descriptions, headers, and structured data to improve search engine rankings and AI visibility.
Monitor and analyze website performance using tools such as Google Analytics, Google Search Console, and Google Tag Manager.
Collaborate with content teams to develop SEO-friendly, AEO-optimized, and GEO-optimized content that aligns with user intent and performs well in AI-generated responses.
Implement on-page and off-page SEO strategies, along with AEO and GEO tactics, to enhance organic search visibility and citation in generative AI outputs.
Develop and execute link-building strategies, foster relationships with influencers and webmasters, and acquire high-quality backlinks to improve domain authority and rankings.
Stay updated on the latest SEO, AEO, and GEO trends, algorithm changes (including AI models), and best practices in digital marketing.
Manage social media channels to support SEO, AEO, and GEO initiatives and engage with the target audience.
Assist in the technical optimization of websites, including HTML, CSS, schema markup, and entity-based optimizations as needed for search engines and AI systems.