Community Manager, Corporate Banners

SpartanNash • Grand Rapids, MI

14h

About The Position

As a member of the C&S Wholesale Grocers family of companies, SpartanNash is a food solutions company that delivers the ingredients for a better life. A distributor, wholesaler and retailer with a global supply chain network, SpartanNash distributes grocery and household goods, including fresh produce and the Our Family® portfolio of products, to locations in all 50 states. Our braggingly happy team members — ranging from bakery managers to order selectors; from IT developers to vice presidents of finance; from HR Business Partners to export specialists — create braggingly happy customers spanning national accounts, independent and chain grocers, e-commerce retailers, U.S. military commissaries and exchanges, and the Company’s own brick-and-mortar grocery stores, pharmacies and fuel centers. Ready to contribute to the success of our food solutions company? Apply now! Location: 850 76th Street S.W. - Byron Center, Michigan 49315 Position Summary: This role is responsible for building, growing and managing our online community across all social media platforms for c orporate retail banners . The ideal candidate has a deep understanding of social media trends, excels at audience engagement, and can maintain a consistent brand voice while fostering authentic interactions with followers .

Requirements

• Bachelor's degree (required) in Advertising, Communications, Business Administration or related area .
• Equivalent combinations of education and experience will be considered .
• 2-4 + years of experience managing online communities or social media accounts for a brand.
• Minimum of 3+ years of job experience in Marketing, Advertising, or related area .
• Experience with Marketing software and tools required .
• Strong written and verbal communication skills .
• Ability to adapt in a dynamic digital landscape by staying on top of changing trends, technologies, and community needs.
• Analyze social media metrics and engagement data to understand what resonates with the community and refine initiatives accordingly.
• Must have a ttention to detail and effective planning, organization, prioritization and project/time management skills to meet deadline driven timelines .
• Proficient computer skills including Microsoft Office (Word and Excel) .
• Willingness to travel, including overnight stays, up to 1 5 % depending on business needs.

Responsibilities

• Community Engagement Monitor, moderate and respond to comments, messages and mentions across social media platforms (e.g., Instagram, Facebook, TikTok, etc.) for corporate retail banners.
• Proactively initiate and participate in conversations with shoppers, influencers and brand advocates .
• Foster a positive, inclusive and engaged online community.
• Social Listening Manage social listening for the retail banners by actively monitoring online engagements, brand perceptions , customer sentiment and leverage for building new community initiatives.
• Lead social listening initiatives to identify broader trends, customer perspectives and opportunities to expand brand exposure.
• Engage in social listening across competitive and complementary brands .
• Content Creation Own c ontent calendars and align with banner owners months in advance based on campaigns, holidays, trends or new product launches.
• Be ready to create agile content as opportunities arise quickly to ensure timely execution against relevant trends .
• Work with designers and copywriters to tailor content based on the platform .
• Identify user generated content opportunities and manage reposts and shares with proper credit .
• Brand Reputation & Crisis Management Escalate issues or negative feedback according to internal protocols .
• Monitor senti ment and brand mentions to protect and enhance brand reputation .
• Additional Responsibilities Take on additional responsibilities as assigned or as the business needs evolve .

Benefits

• As part of our People First culture, SpartanNash is proud to offer a robust and competitive Total Rewards benefits package .
• SpartanNash is an Equal Opportunity Employer that invests in Associate development, recognizes and celebrates success, fosters two-way communication, and promotes a sense of belonging.
• We are committed to providing equal employment opportunities to all individuals, including those with disabilities and Veterans.
• We are not able to sponsor work visas for this position.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 5,001-10,000 employees