Community Liaison Marketing & Business Development Medical Group

HarmonyCares•Reading, PA

About The Position

The Community Liaison is responsible for inbound and outbound communication and business development. As the local market B2B, B2C, and D2C representative, the role educates community partners and potential patients about HarmonyCares, its mission, and its services. The Community Liaison helps facilitate patient transitions of care from area facilities and referral partners to HarmonyCares and explains enrollment benefits to eligible patients and caregivers. The role involves developing market and competitive landscape knowledge, building relationships with decision makers, supporting eligibility and enrollment processes, tracking performance in a CRM, and responding to inquiries from patients, families, and facility staff. The Community Liaison coordinates patient concerns with the appropriate departments, documents outreach activity, follows applicable laws and company policies, and maintains communication with sales leaders and local business unit teams. The position requires travel within an assigned territory and attendance at sales meetings as needed.

Requirements

Bachelor’s degree or at least 4 years of B2B sales experience.
At least 2 years of healthcare-related industry sales or marketing experience.
Valid, unencumbered driver’s license and good driving record.
Excellent organization and problem-solving skills, and the ability to appropriately represent company service capabilities to targeted referral sources.
Knowledge of sales techniques and territory management.
Excellent interpersonal communication, presentation, and customer service skills.
Proficiency with Microsoft Office, Word, Excel, and Outlook.
Ability to travel within the assigned territory and attend sales meetings as required.
Excellent written and verbal communication skills.
Ability to work independently and complete multiple tasks.
Strong organizational skills.
Self-motivated and driven, able to perform at a high level without significant oversight after initial orientation and training.

Responsibilities

Analyze the market and competitive landscape to differentiate HarmonyCares services to external referral partners.
Educate the community about the mission to provide high-quality personalized healthcare at home.
Meet or exceed agreed-upon in-person and virtual meeting goals with key decision makers.
Understand eligibility and enrollment processes and provide education on, and facilitate as requested, benefit enrollment and related processes.
Track performance in the CRM, demonstrating plans and adherence to budgeted regional targets.
Schedule in-person or phone discussions with patients and caregivers or legal representatives to provide guidance on program eligibility.
Explain relevant accountable care organization or other CMS alternative payment model programs to interested patients and collect a Voluntary Alignment Form when patients or their legal representatives choose to voluntarily align.
Answer inbound calls from patients, families, and facility staff about the Company’s business units operating in the relevant market.
Promptly and professionally triage patient concerns involving care needs, scheduling, and billing to the appropriate department.
Oversee and document outreach calls and meetings scheduled with external sources.
Follow company policies and procedures and applicable requirements, including those related to marketing, referral sources, patient interactions, beneficiary notifications, and patient outreach.
Comply with HIPAA privacy and security guidelines and company policies, procedures, and standards.
Maintain consistent communication with sales leaders, local business unit leadership, and support staff.
Perform other duties as assigned.