Community Liaison Marketing & Business Development Medical Group

HarmonyCares•Irving, TX

18d

About The Position

The Community Liaison handles inbound and outbound communication and business development for HarmonyCares Medical Group. As the local market B2B, B2C, and D2C representative, the role educates community partners and potential patients about the company, its mission, and its services. The liaison helps facilitate transitions of care from local facilities and referral partners to HarmonyCares and explains the benefits of enrollment to eligible patients and caregivers. The role includes analyzing the local market and competitive landscape, building relationships with referral partners and decision makers, explaining eligibility and enrollment, supporting benefit enrollment, and helping patients and caregivers understand program options. It also includes responding to inquiries, triaging concerns to the appropriate departments, documenting outreach and meetings, and following applicable company policies, laws, and HIPAA requirements. The liaison works with sales leaders and local business unit leadership and support staff.

Requirements

Bachelor’s degree or at least 4 years of B2B sales experience.
At least 2 years of healthcare-related industry sales or marketing experience.
Valid, unencumbered driver’s license and good driving record.
Excellent organizational and problem-solving skills, and ability to represent company service capabilities appropriately to targeted referral sources.
Knowledge of sales techniques and territory management.
Excellent interpersonal communication, presentation, and customer service skills.
Proficiency with Microsoft Office, Word, Excel, and Outlook.
Ability to travel within the assigned territory and attend sales meetings as required.
Excellent written and verbal communication skills.
Ability to work independently and complete multiple tasks.
Strong organizational skills.
Self-motivated and driven, able to perform at a high level without significant oversight after initial orientation and training.

Responsibilities

Analyze the market and competitive landscape to differentiate HarmonyCares services to external referral partners.
Educate the community about the mission to provide high-quality personalized healthcare in the home.
Meet or exceed agreed-upon in-person and virtual meeting goals with key decision makers.
Understand eligibility and enrollment processes.
Educate people about benefit enrollment and facilitate enrollment processes as requested.
Track performance in the CRM, demonstrating plans and adherence to budgeted regional targets.
Schedule face-to-face or phone discussions with patients and caregivers or legal representatives to provide guidance on patient eligibility for all programs.
Explain applicable accountable care organization or other CMS alternative payment model programs to interested patients and collect Voluntary Alignment Forms when patients or their legal representatives elect voluntary alignment.
Answer inbound calls from patients, families, and facility staff regarding company business units in the relevant market.
Promptly and professionally triage patient concerns related to care needs, scheduling, and billing to the appropriate department.
Oversee and document outreach calls and meetings scheduled with external sources.
Follow company policies and applicable laws and requirements, including those related to marketing, referral sources, patients, beneficiary notifications, and patient outreach.
Comply with HIPAA privacy and security guidelines and company policies, procedures, and standards.
Maintain consistent communication with sales leaders and local business unit leadership and support staff.
Perform other additional duties as assigned.