Community & Growth Marketing Specialist

WellStreet Urgent Care•Atlanta, GA

2d•Hybrid

About The Position

WellStreet Urgent Care is looking for a Community & Growth Marketing Specialist to drive local market presence, grand opening execution, and center level marketing across our growing portfolio of urgent care brands. This is a hands-on, hybrid role for a mid-level marketer who thrives at the intersection of community engagement, project execution, and cross-functional collaboration. You will serve as the marketing team's project manager for all new clinic grand openings, own center level marketing efforts across active markets, and support content, collateral, and community communications that keep our brand showing up consistently and powerfully at the local level.

Requirements

3 to 5 years of experience in marketing, community marketing, event marketing, or a related role
Strong project management skills with demonstrated ability to manage complex, multi-stakeholder initiatives from planning through execution
Experience with Monday.com or a comparable project management platform, with the ability to build and maintain project plans that keep cross-functional teams aligned
Experience coordinating events, sponsorships, or community outreach programs
Comfortable working cross-functionally with operations, real estate, and executive stakeholders
Excellent written and verbal communication skills, including the ability to draft press releases, community announcements, and stakeholder recaps
Familiarity with vendor coordination, budget tracking, and collateral inventory management

Nice To Haves

Healthcare or multi-location brand experience a plus
Potential travel to assigned markets as needed for grand openings and community events

Responsibilities

Serve as the dedicated marketing project manager for all new clinic grand openings across all partner brands
Own and maintain the grand opening project plan in Monday.com, ensuring all marketing tasks, deadlines, and stakeholder dependencies are clearly documented, assigned, and moving forward on schedule
Coordinate with the real estate team on new location signage, exterior branding, and location-specific identity needs, ensuring all physical brand elements are accurate, on brand, and delivered ahead of opening day
Partner with operations, real estate, and the creative team to align on timelines, asset needs, and day-of logistics
Attend grand opening events as needed and contribute to a continuously improving grand opening playbook that scales with the organization
Research, evaluate, and manage local sponsorship and event opportunities across all active markets, aligned with each partner brand's community strategy
Maintain and update the center level marketing budget tracker across all markets, ensuring accurate spend categorization, coding, and reporting against approved allocations
Manage swag store coordination through the approved vendor platform, including approvals, ordering, inventory oversight, and fulfillment
Communicate center level marketing activity, budget updates, and community event recaps to District Managers and Practice Managers on a consistent cadence
Build and maintain relationships with local organizations, community partners, and event coordinators in key markets
Draft and coordinate copy for grand opening communications including press release messaging, community announcements, and local outreach materials, in collaboration with the broader marketing team
Write and manage center level marketing content including sponsorship recaps, event summaries, and community partner communications
Partner closely with the graphic designer to ensure all grand opening and center level marketing assets are on brand, consistent across all partner brands, and delivered on time
Manage inventory of marketing collateral and materials across markets, including tracking stock levels, flagging replenishment needs, and coordinating fulfillment through appropriate channels
Collaborate with partner brand marketing contacts specifically as it relates to in-market grand opening events, community sponsorships, and swag coordination
Serve as a reliable and responsive point of contact for District Managers and Practice Managers on center level marketing, grand opening logistics, and local market needs
Participate in weekly marketing team meetings and collaboration sessions, bringing market-level insights and updates to the broader team
Communicate proactively about timelines, deliverables, and resource needs with internal stakeholders across marketing, operations, and real estate