Growth Marketing Specialist (SaaS)

AUTENTI

3d • Remote

About The Position

Autenti is seeking a Growth Marketing Specialist with a strong focus on business outcomes rather than just campaign mechanics. This role involves managing paid media across various channels, optimizing the full marketing funnel from initial ad click to customer retention, and driving e-commerce conversion. The ideal candidate will be proactive, capable of generating and executing marketing ideas, and possess a deep understanding of current digital marketing trends, particularly in Google Ads and Meta.

Requirements

• Hands-on experience running paid campaigns across at least 2-3 channels (Google Ads, Meta Ads, LinkedIn Ads).
• Understanding of the SaaS funnel - from acquisition through trial to retention and upsell.
• Comfort with analytics: GA4, Looker Studio, basic GTM.
• Experience with HubSpot or comparable marketing automation tools for email nurturing and flows.
• Business-level English - communication, copywriting, documentation.
• Results orientation - thinking in MRR, churn, and LTV, not just CTR and CPM.
• Initiative - bringing ideas before being asked.

Nice To Haves

• Experience with CRO and A/B testing tools (VWO, Optimizely, or similar).
• HubSpot CMS, Elementor, Webflow, or Framer experience at landing page build level.
• Background in B2B SaaS or B2B services.
• Familiarity with the Polish B2B market and digital sales dynamics.
• Understanding of B2B marketing models (account-based thinking, enterprise funnels).

Responsibilities

• Own and operate paid media campaigns across Google Ads, LinkedIn Ads, Meta Ads, and Bing Ads.
• Manage budget allocation per channel and per product, participating in monthly spend planning.
• Brief the creative team on graphics and video, independently write ad copy, and prototype ad concepts.
• Collect competitor benchmarks and creative references for briefs.
• Take full ownership of e-commerce channel performance for online SaaS plan sales and QES.
• Generate and test hypotheses for optimization, changes, or experiments within the e-commerce channel.
• Design promotional mechanics and sales campaigns, moving beyond simple discount cycles.
• Plan and run A/B tests on landing pages, product pages, and checkout flows.
• Analyze the full conversion funnel, from page visit through purchase and into the product.
• Build and optimize HubSpot sequences for onboarding (trial to paid), win-back, and upsell/downgrade flows.
• Collaborate with the product team on retention mechanics and re-engagement campaigns.
• Build and maintain Looker Studio dashboards for paid media and e-commerce.
• Analyze results and produce actionable recommendations with Business Intelligence team support.
• Work with GA4 and Google Tag Manager at an operational level, including conversion tracking audits and tag QA.
• Lead ongoing development of pages in HubSpot CMS, including landing pages, forms, and new modules.
• Lead projects at the marketing-product intersection, such as registration flow redesign or new in-app mechanics.
• Present own ideas and initiatives internally with supporting data.
• Work cross-functionally with product, RevOps, and sales teams.
• Drive projects from concept to delivery independently or in collaboration.

Benefits

• Real ownership of outcomes.
• Access to tools: HubSpot, Looker Studio, GA4, VWO, Clarity, LinkedIn/Meta/Google Ads.
• Fully remote within the EU.
• Flexible hours.
• A budget to manage and room to run own test initiatives.
• Salary range informed at the first stage of recruitment.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed