Community Growth Manager (Commerce)

Black Girl Vitamins•Chicago, IL

134d•$80,000 - $95,000•Onsite

About The Position

Black Girl Vitamins is a rapidly growing wellness company, specifically catering to Black women. Initially a direct-to-consumer business, it now serves its community through its website, Amazon, and Walmart, boasting a loyal subscription base. The company's community extends beyond purchases, with a significant presence on Facebook, Instagram, TikTok, and other owned channels. This role is crucial for transforming these engaged customers into a cohesive community that influences marketing, product launches, and overall brand development, ensuring every member feels heard and their feedback reaches the relevant teams.

Requirements

3 to 5 or more years in community, social, brand, or customer engagement at a consumer brand.
Experience managing an online community, ambassador program, or highly engaged social audience.
Ability to build relationships with customers and demonstrate that you are on their side.
Skill in turning conversations into actionable insights for product teams, supported by examples.
Strong organizational skills, including maintaining accurate trackers, managing gifting, and using data to inform future programming.
Understanding of the lived experiences, interests, and wellness concerns of Black women to represent BGV naturally and authentically.
Experience with consumer, wellness, beauty, or CPG brands is a plus.

Nice To Haves

Experience with consumer, wellness, beauty, or CPG brands.

Responsibilities

Own the daily conversation in the 15,000-member Facebook group and engage with customers on Instagram, TikTok, and Facebook comments and DMs, representing BGV in a helpful, culturally relevant, and human way.
Identify opportunities for BGV to participate in relevant questions, conversations, and moments, responding promptly.
Build relationships with the most engaged customers to create a superfan and ambassador program, offering early launch access, product gifting, and referral opportunities.
Create recurring programming such as webinars with experts, Q&As, challenges, contests, product education, and community conversations.
Collaborate with Brand, Social, and Growth teams to involve the community in launches, promotions, referrals, and focus groups, prioritizing superfans.
Surface recurring customer questions, objections, needs, and product requests to Product, Creative, Growth, Retention, and CX teams through regular insights reports.
Utilize the community to test new products, concepts, and campaigns.
Track community programs, events, ambassador engagement, and product gifting, reporting weekly and monthly on engagement, participation, content volume, and sentiment.