Community & Customer Marketing Manager
About The Position
BlueCat provides a suite of solutions that help network, security, applications, and cloud and DevOps teams optimize the IP environment for outcomes that drive your business forward. At BlueCat, we take immense pride in our award-winning culture, an integral part of our identity. We are proud recipients of several prestigious accolades, including the "Great Place to Work" certification. By becoming a part of our team, you not only join a company at the forefront of technology but also become an integral member of Canada's top workplaces in various categories, including Technology, Today's Youth and Women, and Mental Health and Inclusion. We are seeking an energetic, strategic, and technically curious Community & Customer Marketing Manager to join our Marketing team. Reporting to the Director of Community and Customer Marketing, this role will focus on driving engagement, advocacy, and education across BlueCat’s customer communities and programs. This role requires someone who is comfortable engaging with highly technical audiences, including network engineers, architects, and IT operations professionals. The ideal candidate is eager to deeply understand BlueCat’s products, industry trends, and customer challenges in order to build credibility, facilitate meaningful conversations, and create valuable customer experiences.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 3+ years of experience in community management, customer marketing, technical marketing, customer engagement, or a related role.
- Experience managing and moderating online customer communities.
- Strong understanding of customer engagement, advocacy, lifecycle marketing, and community-building principles.
- Ability and willingness to learn technical networking concepts, products, and industry trends.
- Experience working with technical audiences, preferably in enterprise software, networking, cybersecurity, or infrastructure technology.
- Strong written and verbal communication skills, including the ability to simplify and communicate technical concepts clearly.
- Experience collaborating closely with Product Management, Product Marketing, or technical teams.
- Experience using analytics and reporting tools to measure program effectiveness and customer engagement.
- Strong organizational and project management skills with the ability to manage multiple priorities.
- Familiarity with AI tools and willingness to incorporate AI into day-to-day workflows and marketing operations.
Nice To Haves
- Experience with community platforms such as Gainsight is considered an asset.
Responsibilities
- Manage and grow BlueCat’s customer community ecosystem, including the BlueCat Network VIP Community and customer-facing Care Community platforms.
- Lead community engagement strategies that increase customer participation, advocacy, product awareness, and customer loyalty.
- Create and execute community initiatives such as webinars, AMAs, workshops, virtual events, technical discussions, and customer engagement campaigns.
- Develop a strong understanding of BlueCat’s products, solutions, and industry landscape in order to effectively engage with highly technical customer audiences.
- Act as a trusted community resource by confidently communicating with network engineers, architects, and technical practitioners as a peer.
- Partner closely with Product Management, Product Marketing, Customer Success, Sales Engineering, and Support teams to align community programs with customer and business priorities.
- Monitor industry trends, analyst research, market reports, and customer insights to identify topics and content relevant to BlueCat customers and communities.
- Share relevant research, technical insights, industry news, and best practices with customer audiences to drive education and thought leadership.
- Collaborate with internal subject matter experts to develop technical and customer-focused content including blogs, community posts, webinars, and educational resources.
- Drive customer segmentation and data initiatives to improve visibility into community engagement and customer behavior.
- Track and report on community health, engagement metrics, customer sentiment, and program performance.
- Support customer advocacy and customer marketing initiatives including references, reviews, case studies, and customer storytelling.
- Leverage AI-powered tools and emerging technologies to improve efficiency, scale content creation, and enhance customer engagement strategies.
- Demonstrate curiosity and continuous learning by staying informed on evolving technologies, networking trends, and customer needs.
Benefits
- Discretionary bonus plan
- Professional Development Budget
- Dedicated Wellness Days and Wellness Week
- A Lifestyle Spending Account
- An Employee Recognition Program
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
