Product Marketing & Community Manager

CivicMarketplace

8d • Remote

About The Position

Civic Marketplace is a modern, data-driven platform designed to revolutionize government procurement. It helps government agencies discover, evaluate, and engage suppliers, while enabling businesses, especially smaller ones, to find and win public sector work more easily. The platform is being enhanced with AI to transform procurement processes. This role is crucial for telling the story of intelligent public procurement and building a community around it. It's a dual-function position combining product marketing and community management, where the public narrative is informed by community insights and vice versa. The role requires genuine fluency and curiosity in using AI tools like Claude as a collaborator and craft tool. The ideal candidate is passionate about language, can write effectively for diverse audiences (procurement officers and suppliers), and is comfortable navigating both government and startup environments. The role requires the candidate to be based in a timezone between US Central and Central European Time.

Requirements

• 3+ years in product marketing, content strategy, or community management.
• Demonstrable writing voice (examples of work required).
• Active, fluent user of Claude or a comparable AI writing tool.
• Experience building or running HubSpot workflows.
• Comfortable holding your own in both a city procurement office and a startup standup.
• At ease across US and UK time zones.

Nice To Haves

• Govtech, public sector, or civic tech background.
• Fluency in English and Spanish.
• Experience with cooperative purchasing or procurement platforms.
• Familiarity with COG, NIGP, or US local government procurement.
• Experience building AI prompt libraries, automation playbooks, or content pipelines from scratch.

Responsibilities

• Shape the product narrative, including positioning, messaging, and competitive narrative for local government buyers.
• Produce launch materials for new features such as one-pagers, case studies, email sequences, and landing pages, utilizing AI drafting tools for velocity and human judgment for quality.
• Partner with sales and partnerships to develop battle cards, pitch decks, and agency-specific collateral.
• Build and maintain AI-powered content pipelines for automated first-draft generation, content repurposing, and approval workflows.
• Track funnel performance in HubSpot and use behavioral trigger logic to improve conversion rates.
• Own the supplier and agency community, including onboarding, engagement cadences, milestone recognition, and feedback loops.
• Design and maintain bilingual (English/Spanish) outreach templates for supplier onboarding, refined by AI for tone and local context.
• Implement AI-assisted community response systems, using AI to draft replies to common queries and flagging edge cases for human review.
• Run regular community touchpoints like webinars, newsletters, and async updates, translating product changes into resonant language for procurement officers.
• Coordinate with partnership leads to activate COG and institutional partner networks as community amplification channels.
• Utilize AI tools like Claude as a primary thinking and drafting partner, for prompt engineering, workflow automation, and content QA.
• Manage HubSpot for email sequences, behavioral triggers, pipeline reporting, and contact segmentation.
• Use Make/Zapier for multi-step automation, including content routing, enrichment, and approval workflows.
• Leverage Notion AI for internal knowledge base, meeting synthesis, and playbook documentation.
• Employ Slack with AI agents for community channels, async communications, and AI-assisted response routing.
• Analyze community engagement signals, activation drop-offs, and content performance using PostHog/Analytics.

Benefits

• Competitive salary + early-stage equity
• Comprehensive medical, dental, and vision insurance
• Flexible PTO
• Remote-first working, with real flexibility across US and UK time zones
• Full AI tool stack: Claude Pro, HubSpot, Make, Notion, and more
• Regular team offsites, including international
• Direct access to the founding team and a front-row seat to building something that matters

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed