Community & Brand Manager

CyberNut•Los Angeles, CA

20d

About The Position

CyberNut is seeking a community and brand manager to grow customer engagement and build a social brand that customers identify with and support. The role combines brand activation, community engagement, and social media and content creation. It works directly with the CEO and VP of Marketing and closely with Customer Success, Sales, Marketing, and Product. The position is based in Los Angeles in-office as the preferred arrangement, with remote work within the United States considered, and requires frequent travel to customer sites, school districts, and K-12 conferences. The manager will develop and track district-specific customer activation plans, create launch materials and engagement programs, and run events and competitions that make CyberNut visible within schools. They will own the company’s TikTok, Instagram, and LinkedIn channels, create and publish roughly four to five posts per week, represent CyberNut at customer and conference events, and manage the swag program. Success is assessed through district activation and participation, report rates, social reach and engagement, customer stories, renewals, and referrals.

Requirements

At least 2 years of experience in community management, customer marketing, brand, content creation, or social media.
Native experience creating and publishing content on TikTok and Instagram.
Comfort owning company social media accounts on TikTok, Instagram, and LinkedIn, including managing a content calendar.
A track record of running programs, events, or campaigns that measurably increased engagement, brand awareness, and activation.
Strong writing skills and an eye for visual content.
Comfort and confidence appearing on camera and trying creative activities outside one’s comfort zone.
Excitement about frequent travel and the judgment to represent CyberNut in person at conferences and customer events.
Strong organizational skills to manage multiple districts, programs, and deadlines without losing details.

Nice To Haves

Experience at a B2B or education technology company.
Experience in K-12 education, with school IT teams, or in cybersecurity.

Responsibilities

Develop an activation plan for each new customer in coordination with its Customer Success Manager, including champions, visibility opportunities, program launches, and goals for the first 90 days.
Track activation levels across existing accounts, review low-activation accounts monthly with Customer Success, and develop plans to improve engagement.
Create and deliver activation materials, including staff launch decks, mascot and poster assets, leaderboard displays, email templates, and swag for winners.
Run customer launch moments, such as leaderboard reveals and trophy deliveries, as events.
Design and operate competitive leaderboard programs across districts, schools, and departments.
Create recurring promotions and events, including cybersecurity awareness kits, end-of-year awards, first-90-days challenges, and swag drops.
Build and host customer community calls and an online community space to learn what drives customer engagement.
Work with Customer Success on low-engagement accounts by developing activation plays rather than relying on reminder emails.
Celebrate customer achievements on CyberNut channels and make engagement visible beyond individual districts.
Own CyberNut’s TikTok, Instagram, and LinkedIn accounts and manage a weekly content calendar.
Create, film, and publish approximately four to five social posts per week, primarily based on customer activity.
Develop the CyberNut squirrel mascot as a recognizable social media personality through recurring content formats and trends.
Film content at school districts and conferences, appear on camera, and experiment with creative formats.
Manage the swag program end to end, including product selection, eligibility, shipping, and budget.
Attend regional K-12 IT conferences and state education technology events with customers, including co-presenting with customer representatives.
Run customer recognition initiatives such as a monthly School of the Month, social shout-outs, and a booth wall of fame.
Turn customer programs into ongoing content and provide customers with materials to help them share posts.
Engage with social audiences by responding to comments, messaging customer champions, and celebrating district posts promptly.
Review monthly leading indicators with the CEO, VP of Marketing, and Customer Success, including activation, participation, report rates, social reach and engagement, and customer stories.
Share warm referrals and reference customer opportunities with Sales, while referring commercial conversations to the appropriate Sales owner.
Provide Marketing with social content, customer stories, case study leads, and conference co-presenters, and bring community feedback and pilot participants to Product.