Communications Sr Manager
About The Position
The Communications Sr. Manager strategically plans, develops, and executes communications initiatives for the Wyoming Office of Tourism (WOT), using media relationships, content, and creative team leadership to support the Wyoming brand. The role oversees content and public relations strategy, content vendor work, content planning across WOT channels and digital marketing, and corporate communications to management, stakeholders, and partners. It also develops relationships with Wyoming business and destination partners, manages communications staff and budgets, and works with executive leadership to set goals and allocate resources. The position supervises and develops the Content Manager, Public Relations Manager, and Communications Sr. Coordinator, while contributing to the organization’s leadership team and positive work culture.
Requirements
- Bachelor’s degree in journalism, communications, public relations, or a related field, or equivalent work experience.
- At least 3 years of content or public relations experience, with a demonstrated record of innovative strategy development and integrated implementation.
- Ability to work independently and direct experience managing a team in a way that builds trust, rapport, and strong working relationships.
- Excellent verbal, written, and interpersonal communication skills.
- Experience managing tactical communications, including project timelines, ROI measurement, and budget management.
- Ability to explain challenges to executive leadership and build consensus at departmental levels.
- Experience working at or with advertising or public relations agencies.
- Experience with PR Newswire, news clipping services, Google Alerts, and other news distribution and tracking platforms.
- Ability to work with a CMS and create effective list segmentation in collaboration with peers and partners.
- Knowledge of earned, paid, and owned media, public relations best practices, and current trends.
Responsibilities
- Develop and execute WOT content and public relations strategy, including resource allocation, to achieve WOT goals and reflect the Wyoming brand strategy.
- Oversee the content vendor’s ongoing brand support through creative content production, search engine optimization, email integration, and social media strategy.
- Collaborate with the Brand Integration team and vendor partners on strategic content planning that leverages relevant content and editorial coverage across WOT channels and digital marketing initiatives.
- Communicate strategic vision and project information to management, stakeholders, and partners through corporate communications.
- Develop and maintain ongoing relationships with Wyoming business and destination partners.
- Collaboratively develop and oversee the communications team and budgets.
- Partner with executive leadership to define goals and determine how to use resources to meet them.
- Supervise, coach, and develop the Content Manager, Public Relations Manager, and Communications Sr. Coordinator.
- Contribute to the organization’s leadership team and positive work culture, and serve as an ambassador for the organization.
Benefits
- Inclusive, competitive compensation package
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Manager
