Communications Specialist

ASIAN AMERICANS ADVANCING JUSTICE SOUTHERN CA•Los Angeles, CA

11d•$29 - $44•Hybrid

About The Position

Asian Americans Advancing Justice Southern California (AJSOCAL) is seeking a Communications Specialist to join their team in Los Angeles. This role will plan and execute public outreach campaigns to advance the organization's programs in immigration, impact litigation, voting rights/protection, and civic engagement. The Specialist will handle rapid response, promote program work and services, and strengthen advocacy for vulnerable and limited-English-speaking members of the AAPI community in Southern California. This is a fixed-term position covered under the Collective Bargaining Unit.

Requirements

Minimum Bachelor’s degree (or a combination of education and relevant work experience)
Minimum of two (2) years of experience in strategic public affairs and nonprofit PR
Direct involvement in public policy and advocacy
Exceptional interpersonal communication verbal and written skills
Valid driver’s license and/or access to alternative means of transportation
Demonstrated expertise in social justice, public policy processes, and commitment to low-income, immigrant communities, AAPI or non-profit environments
Proficient in email management and website content management systems such as Meltwater, Mail Chimp, Salesforce, Google Analytics.
Proficient in social media multi-channel content creation, analysis and publishing system Hootsuite.
Proficient in graphic design systems such as Canva and/or Illustrator
Ability to supervise and provide ongoing mentorship to staff and interns
Excellent time management and organizational skills
Strong computer and database skills with familiarity with Microsoft Office Suite products preferred
Ability to work independently or as part of a team with minimal supervision
Ability to work flexible hours, including some evenings and weekends

Nice To Haves

Master’s degree in Policy or Law preferred.

Responsibilities

Serve as Communications advisor for designated Program units, advising on external communications needs and opportunities.
Liaise with directors of Program units and work closely with the Communications Director to finalize and execute campaign strategies.
Attend relevant unit meetings to stay current on issues and needs.
Track relevant AAPI news and current events.
Serve as lead on unit outreach events such as media briefings and community workshops.
Participate in relevant affiliate-wide communication campaigns related to shared issues.
Create and execute campaign content for designated Program units.
Coordinate media relations with the Communications Director for pitching, story development, and follow-up.
Produce digital and print materials in collaboration with unit program staff for social media, email subscribers, and the website, including videos, photos, graphics, and text.
Execute email distribution, social media, and web postings according to plan.
Create, update, and refine email subscriber lists for customized strategic distribution of messages.
Produce press materials including talking points, press releases, advisories, and fact sheets.
Execute media relations plans: media pitching and story development, and manage incoming interview requests.
Monitor and update website content related to designated unit work.
Support the Digital Communications Strategist on ajsocal.org with content and technical updates.
Work closely with the Communications team on an organization-wide centralized publishing calendar.
Ensure all produced materials are properly shared internally and archived.
Oversee all aspects of AJSOCAL’s email newsletter system, including lists, publishing schedule, and org-wide usage.
Work closely with designated AJSOCAL staff with access to the system to ensure quality, voice, branding, and consistency in messages.
Create strategic use of all lists for custom messaging to targeted audiences.
Maintain, grow, and create custom press contact lists.
Serve as Communications lead on the media relations system Meltwater for research, coverage tracking, list-building, and distribution.
Ensure optimal performance of email campaigns to grow open rate, deepen readership, expand subscriber list size, and minimize opt-outs.
Provide leadership in the Communications department operations.
Create quarterly Communications exposure reports for all staff and specialized reports as needed.
Track breaking AJSOCAL news/coverage and create timely notifications for Comms and executives.
Maintain and refine Communications’ visual assets archives, including files for photos, videos, brochures, flyers, presentations, and other external-facing materials.
Serve as unit lead on other tools/technology/subscriptions: Meltwater, CoverageBook, Canva, Smugmug, Dropbox, Vimeo, LA Times, NY Times, etc.
Participate in organization’s events, fundraisers, and community activities.
Assist Communications Director and any other duties as assigned.