Communications Specialist

Veterans Health Administration • Jackson, MS

26d

About The Position

The My HealtheVet (MHV) Change Agent Coordinator serves as the facility champion for the Department of Veterans Affairs’ My HealtheVet program. The role leads facility teams in supporting current and future Veteran communication initiatives and coordinates local implementation, training, communications, outreach, web health content, and support efforts. My HealtheVet is a VA-sponsored website for Veterans, their families, advocates, and VA employees, intended to optimize Veterans’ healthcare.

The position develops and manages communications and change-management plans, supports facility public affairs officers and stakeholders, oversees MHV’s online presence and web content, and coordinates training and educational programs for Veterans and employees. It also develops facility-specific implementation plans, establishes local goals and strategies, tracks progress, and reports to medical center management. The role develops marketing strategies, evaluates program participation and customer trends, recommends approaches to address issues, represents the facility at forums and conferences, and delivers presentations about MHV and healthcare topics.

The regular schedule is Monday through Friday, 8:00 a.m. to 4:30 p.m., subject to change based on facility needs. Telework may be authorized; eligibility will be discussed during the interview. This is not a virtual position. Relocation and recruitment incentives are not authorized, and the Critical Skills Incentive is not approved. The position is subject to a one-year probationary period or two-year trial period.

Requirements

• One year of specialized experience equivalent to at least the GS-09 level, such as leading implementation, adoption, sustainment, or outreach for a patient portal, secure messaging, telehealth, electronic health record function, or other digital-health program.
• Experience coordinating facility-, health-system-, regional-, or enterprise-level programs involving clinical, administrative, operational, technical, communications, and community stakeholders.
• Experience developing and implementing strategic communications, marketing, and outreach plans to increase awareness, enrollment, adoption, or use of healthcare services or digital-health tools.
• Experience designing, delivering, and evaluating training related to healthcare services, patient engagement, technology, clinical workflows, business-process changes, or outreach initiatives.
• Experience using utilization data, participation trends, outreach results, customer feedback, performance measures, or program reports to assess results and recommend improvements.
• For current federal employees and other applicants subject to the requirement: 52 weeks at GS-09 for a GS-11 position, with supporting SF-50 documentation.
• Must be a U.S. citizen.
• Must complete the required application steps, including an online assessment.
• Selective Service registration is required for males born after December 31, 1959.
• Must undergo a background/security investigation and complete online onboarding and pre-employment identification requirements.
• Must participate in the seasonal influenza vaccination program as a VA Health Care Personnel employee.
• Must serve a one-year probationary period or two-year trial period, as applicable.

Responsibilities

• Establish and manage communications plans that identify audiences, messages, activities, and resources, and use multiple channels to communicate change-management expectations and project progress.
• Support and guide facility VHA public affairs officers and stakeholders about My HealtheVet.
• Oversee MHV’s online presence and web content and lead innovations to keep facilities’ MHV programs current.
• Maintain accountability through written communication concerning MHV.
• Establish and manage training plans; assess functional and training needs and project effectiveness.
• Coordinate with EES to evaluate Veterans’ and employees’ educational needs and develop MHV educational and training programs or classes.
• Develop and update a facility-specific MHV implementation plan, including a mission and vision statement, local team, team leadership, provider champions, and defined roles and responsibilities.
• Establish local MHV goals and strategies, identify responsible parties, track activity and progress, and report status to medical center management.
• Formulate marketing strategies based on research, reports, products, and organizational data.
• Design, conduct, and evaluate ways to advertise and market MHV and Social Media Program products, including creative writing and communication with internal and external personnel.
• Analyze participation trends, customer markets, and consumer needs, and advise VAMC/HCS leadership on concerns and trends.
• Recommend approaches for managing special issues and findings.
• Represent the VAMC/HCS at forums, conferences, and meetings.
• Deliver presentations to facility personnel, service organizations, Veterans, family members, and caregivers about MHV programs, products, capabilities, and healthcare issues.

Benefits

• Federal employees and their families have access to a comprehensive benefits package; specific benefit eligibility depends on position type.
• VA may offer newly appointed federal employees credit for job-related non-federal experience or active-duty uniformed military service when determining annual leave accrual; approval is required and not guaranteed.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed