Communications Specialist

UNC-Chapel Hill•Chapel Hill, NC

About The Position

The University of North Carolina’s Office of University Communications and Marketing is seeking a Communications Specialist to support its Strategic Communications team and the University’s media strategy and response. The role manages the delivery and monitoring of messages and strategies on a wide range of higher-education topics and issues, working directly with department leadership. Reporting to the Senior Director of Strategic Communications, the Communications Specialist supports the media relations team by drafting media advisories and news releases, monitoring and analyzing media trends and coverage, and providing reports and analysis on University coverage and business intelligence for University leadership. The role manages media relations data, inquiries, and coverage; produces regular reports quantifying efforts and outcomes; and maintains the University’s open meetings calendar. It also creates written communications for University media as assigned, assists Strategic Communications Managers with their portfolios, pitches journalists, staffs media events as needed, maintains media contact lists and team tools, and supports the media relations team and others in University Communications.

Responsibilities

  • Create and distribute the daily monitoring report.
  • Support the media relations team, including drafting media advisories and news releases.
  • Monitor and analyze media trends and University coverage.
  • Provide reporting and analysis on University coverage and business intelligence for University leadership.
  • Manage the media relations team’s data, inquiries, and coverage.
  • Produce regular reports that quantify the team’s efforts and outcomes.
  • Maintain the University’s open meetings calendar.
  • Produce written communications for use in University media, as assigned by department leadership.
  • Assist Strategic Communications Managers with their portfolios from time to time.
  • Pitch journalists and staff media events as needed.
  • Maintain media contact lists and other tools used by the media relations team.
  • Provide support to the media relations team and others in the University Communications organization.
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