Communications Specialist

University of British ColumbiaVancouver, BC

About The Position

The Communications Specialist enhances the awareness and positioning of the Academy of Translation Medicine (ATM) by leading the development of a communications and engagement strategy. This role further leads the planning, development, and execution of communication and engagement initiatives and events to the UBC and wider translational medicine and regulatory science communities. This role leads awareness-building and engagement initiatives that further the ATM’s mandate through communication campaigns and community engagement initiatives. They will advance the ATM’s strategic goals through the implementation and delivery of communications materials highlighting the successes of ATM, and the services/supports provided, within the university and beyond on a national and global scale. They will engage with a variety of key stakeholder groups such as faculty, staff, students, alumni, industry, and other innovation groups relevant to the work of the ATM. They lead the planning, project management and reporting of communications strategies for the ATM (including consistent branding across all ATM products, website content, digital channels, print materials, promotions/media/graphics and more) to support the ATM’s growth and mission. They will also be heavily involved in communicating the success of the Regulatory Science Lab (RSL) via different communication channels. They will be critical to furthering ATM’s reputation as a translational medicine and regulatory science leader, attracting key funders and supporters around the world. They are a talented creative, with a passion for supporting the communication of research and science, and who can participate and contribute to an ambitious team with many moving parts. They will work closely with ATM staff to advance the objectives and goals of the ATM through communication and event efforts and will ensure communication efforts are cohesive and consistent with the overall UBC and ATM brand.

Requirements

  • Undergraduate degree in a relevant discipline.
  • Minimum four years of related experience, or the equivalent combination of education and experience.
  • Willingness to respect diverse perspectives, including perspectives in conflict with one’s own
  • Demonstrates a commitment to enhancing one’s own awareness, knowledge, and skills related to equity, diversity, and inclusion
  • Experience in leading communication initiatives, social media creation and management, copywriting and website design, is required
  • Demonstrated experience designing a variety of communications and marketing collateral pieces.
  • Skilled using video, photo & graphic design software within the Adobe Creative Suite, particularly: InDesign, Premiere Pro, Photoshop, Lightroom and Illustrator.
  • Experience working with website content management systems, digital performance metrics, other relevant tools e.g. Qualtrics, Campaigner, Google Analytics.
  • Proficient in Microsoft Office tools and familiar with the use of audience engagement platforms e.g. Slido, Pigeonhole Live, and presentation software e.g. Keynote, Prezi, PowerPoint.
  • Highly effective written and verbal communication skills including the ability develop and deliver clear and accurate content and accurately proofread for spelling, grammar, and punctuation errors.
  • Ability to maintain accuracy and attention to detail.
  • Strong planning, organizational, time-management, decision-making, problem-solving and interpersonal skills.
  • Ability to think critically, make thoughtful, informed decisions and use sound judgment.
  • Ability to plan, organize, monitor, complete, and evaluate projects within allocated time and resources.
  • Experience in leading communication initiatives, social media creation and management, copywriting and website design, is required
  • Flexibility to work occasional evenings and weekends in support of events.
  • Experience in leading communication initiatives, social media creation and management, copywriting and website design, is required
  • An interest and ability to connect and develop productive relationships with university scholars, industry representatives, government officials and other stakeholders.

Nice To Haves

  • Bachelor Degrees in Journalism, Communication, Media, Science, Arts, or Bachelor of Commerce or Business Administration is preferred
  • Master’s degree in Journalism, Communications or other relevant discipline is an asset.
  • Specialized training and/or experience in scientific outreach and scientific communications is an asset.
  • Knowledge of the local, provincial and national start-up community, and experience working in a start-up is an asset
  • Understanding of and experience with university policies and procedures and stakeholder engagement in a higher-education setting is an asset.

Responsibilities

  • Develops the ATM Communications strategy and plan to engage stakeholders for advancing strategic initiatives and connecting them with our research activities and goals.
  • Plans and coordinates the execution of communications activities to support ATM’s strategic goals and stakeholder needs.
  • Liaises with internal and external stakeholder groups, including but not limited to: UBC Faculty of Medicine units including the Office of Research, Office of Creative and Communications, Development & Alumni Engagement Research institutes, industry partners, not-for-profit & community organizations, governmental & policy-making organizations, and funding agencies relevant to ATM’s work.
  • Co-investigators/collaborators within ATM Director’s research grants
  • Develops and coordinates results-driven communications activities for the ATM across multiple media formats including: emails, newsletters, social media, content marketing, advertising (sponsorship and paid advertising), search engine optimization, brochures, surveys and other integrated digital/print activities from concept onwards, ensuring alignment with ATM’s larger strategic agenda.
  • Integrates brand strategy, optimization, content marketing, communications strategy and more across all activities/channels, creating original content as well as sharing user-generated content, as applicable.
  • Plans, implements, and reports on the outcomes of ATM communications, outreach, and engagement activities for continued enhancement of awareness-building and engagement efforts.
  • Works with the Faculty of Medicine Office of Creative and Communications in updating the ATM website and establishing a corresponding RSL web presence.
  • Collects, develops and curates content for the ATM and RSL websites and other written material promoting ATM initiatives and events.
  • Ensures the website is up-to-date at all times.
  • Identifies opportunities to promote activities, programs and events that support ATM activities.
  • Develop and support storytelling activities that illustrate ATM’s research excellence and impact.
  • Works with the Faculty of Medicine Office of Creative and Communications to promote ATM activities and successes with external audiences including the media and general public.
  • Creates and edits creative assets to meet identified communication opportunities, including graphics, photography, video and audio.
  • Collaborates with RSL staff to source stories, milestone achievement updates, successes, etc. within research activities to promote among researcher communities and broader UBC audiences.
  • Creates and edits creative assets to meet identified communication opportunities, including graphics, photography, video and audio.
  • Monitors and ensures UBC communications branding policies are adhered to; ensures content aligns with UBC’s web guidelines and accessibility standards.
  • Coordinate budgets for marketing campaigns and sponsorship with the Senior Manager, Operations.
  • Plans, organizes, supports and executes a wide variety of events on and off-campus. These will include ATM Learns speaker series, workshops, education/training initiatives, town halls, partner symposiums, public forums, celebratory events, and others, executed in keeping with UBC protocol, brand standards and ATM strategic goals.
  • Collaborates with ATM staff to plan, organize and execute all pre- and post-event logistics, including event registration, venue/room bookings, catering requirements, IT technician support, facilities requests, day-of event coordination, workshop/conference materials preparation and dissemination, etc.
  • Coordinates promotion to generate interest and support for ATM events.
  • Accountable for compliance with UBC policies related to all aspects of event coordination, finance and supplier management.
  • Collaborates across the organization’s teams for cross-functional projects and workflows.
  • Keeps current on evolving technologies and communication & engagement practices.
  • Provide general day-to-day support and perform other tasks, as required.
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