Communications Marketing Manager
About The Position
We’re looking for a bold, creative, and highly organized Communications Marketing Manager to lead consumer-facing communications and content strategy across owned and earned channels. This role is equal parts strategist, storyteller, and executor responsible for shaping how our brand shows up across email, SMS, social media, influencer partnerships, packaging, and more. The ideal candidate thrives in a fast-paced CPG environment, has a strong understanding of modern content and community strategy, and can balance creative vision with performance-driven marketing execution.
Requirements
- 3+ years of experience in communications, content marketing, social media, or brand marketing
- Strong copywriting and storytelling skills with the ability to adapt tone across multiple channels
- Deep understanding of social media strategy, creator partnerships, and community management
- Experience managing agencies, freelancers, or external partners
- Strong organizational and project management skills with ability to manage multiple priorities simultaneously
- Familiarity with SEO best practices and content optimization strategies
- Comfortable operating in a fast-moving, collaborative environment
Nice To Haves
- Experience working within a CPG, lifestyle, food & beverage, or ecommerce-driven brand preferred
- Experience with email and SMS marketing platforms preferred
Responsibilities
- Lead all consumer-facing communications across owned channels including email and SMS marketing
- Ensure all brand copy aligns with established brand voice, tone, and messaging guidelines across platforms including email, packaging, social media, radio/podcast advertising, and other marketing materials
- Partner cross-functionally to support copywriting needs across sales, ecommerce, and marketing initiatives
- Support development of marketing assets including static creative and short-form video content
- Lead social media planning, execution, publishing calendars, and performance reporting across all platforms
- Manage external social media agency relationships and ensure alignment with brand strategy and business objectives
- Oversee community management and daily engagement with online consumers, helping build a passionate and authentic brand community
- Monitor trends, cultural moments, and emerging platform opportunities to keep the brand relevant and engaging
- Own influencer and creator marketing strategy from end to end
- Identify and recruit creators aligned with brand values and target audiences
- Negotiate contracts and partnership terms
- Develop creative briefs and provide feedback on deliverables
- Manage final asset delivery and ensure content performance aligns with campaign goals
- Coordinate across agency partners including media, PR, influencer, and creative agencies to ensure aligned planning, messaging, and campaign execution
- Lead content strategy efforts with an emphasis on discoverability, SEO, and GEO optimization
- Collaborate with ecommerce and marketing teams to create content that drives traffic, engagement, and conversion
- Support broader marketing initiatives and campaigns as needed
Benefits
- Medical, dental, vision benefits with the company covering 65% of premiums
- 401(k) plan with 4% company match
- Paid holidays
- Uncapped co-managed PTO
- Annual performance-based bonus
Stand Out From the Crowd
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
