Marketing Communications Manager
About The Position
The Brand Strategy & Activation Manager for Ecolab Pest Elimination drives integrated marketing communications that strengthen the brand and deliver measurable business impact. This role owns the development of brand narrative and messaging frameworks, ensures cross-channel alignment, and leads campaign planning and activation across priority initiatives. Working in a matrixed environment, the manager partners closely with Marketing, Sales, Operations, HR, Training, and enterprise teams to activate customer-focused strategies, improve effectiveness across channels, and optimize performance through measurement and insights.
Requirements
- Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
- 8+ years of experience in integrated marketing communications and/or digital marketing communications (B2B and/or enterprise/global experience preferred).
- Demonstrated experience building brand messaging frameworks, ensuring cross-channel consistency, and leading campaign activation.
- Strong understanding of core digital channels and performance drivers (e.g., SEO/SEM, social, content marketing).
- Strong writing, editing, and storytelling skills.
- Proven ability to translate marketing KPIs into business impact and optimization actions.
- Ability to manage multiple priorities and stakeholders in a fast-paced, matrixed environment.
Nice To Haves
- Experience with CMS platforms, marketing automation tools, and analytics dashboards.
- Experience supporting end-to-end digital campaign planning and execution.
- Experience leading integrated tradeshow/experiential activations and enterprise partner coordination.
- Familiarity with value proposition work, VOC inputs, and stakeholder management for commercialization support (noted as part of strategic communications leadership for Pest Intelligence).
Responsibilities
- Define and evolve brand strategy, including messaging/narrative frameworks, guidelines, and governance to ensure consistent, high-quality storytelling across channels
- Build and execute integrated campaigns from strategy through activation—partnering cross-functionally to deliver content development, collaboration, and execution.
- Oversee external channel strategy and execution including web site, social media, tradeshows and customer newsletters, ensuring strong content quality and channel discipline. Guide SEO/SEM strategy as part of an integrated channel approach.
- Establish and monitor KPIs; translate results into actionable insights that improve engagement, conversion and ROI.
- Oversee enterprise tradeshow strategy and activation for Pest Elimination, partnering with enterprise teams to deliver cohesive experiences and supporting content creation.
- Serve as a strategic partner across key stakeholder groups (Marketing/Sales/Ops/HR/Training) to ensure alignment and effective activation across the customer journey.
- Lead and develop the Brand Strategy & Activation team; set priorities, coach performance, and build scalable ways of working.
- Own or oversee elements of budget/invoice management and analytics tied to brand activation work.
Benefits
- Annual bonus pay based on performance, per plan terms.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
