Manager, Marketing & Communications

National Alliance on Mental Illness•Arlington, VA

1d•Hybrid

About The Position

The National Alliance on Mental Illness (NAMI) is the nation's largest grassroots mental health organization dedicated to building better lives for the millions of Americans affected by mental illness. NAMI is seeking a dynamic and creative Manager, Marketing and Communications to play a pivotal role in shaping our outreach efforts. Responsibilities include working with departmental colleagues to create multi-channel marketing and communications strategies in collaboration with the Senior Manager, Marketing and Communications. Additionally, the Manager, Marketing and Communications will play a large role in developing compelling content and creative to promote NAMI's programs, initiatives, events, and development. This role works closely with the Senior Manager, Marketing and Communications and the broader Marketing and Communications team to ensure alignment and consistency across initiatives. To ensure alignment with NAMI's strategic goals, the Manager will help drive key performance indicators (KPIs), offer strategic oversight of marketing and communications initiatives, and recommend adjustments based on performance data to ensure continuous improvement and mission alignment. This position is also responsible for providing support for production and promotion of Hope Starts With Us, NAMI's popular podcast. This full-time position is based out of our Arlington VA office 2-3 days per week.

Requirements

Bachelor's degree in marketing, communications, or related field with 3-5 years of work experience
Cause-related communications, fundraising/development, or agency background preferred; experience in marketing or communications at a non-profit or public health organization is highly desirable
Ability to maintain flexibility and foster teamwork in a fast-paced, demanding work environment
Experience using a project management software such as Asana
Experience measuring and analyzing metrics and KPIs and providing reports
Demonstrated knowledge in using marketing analytics tools and software. Ability to build customized tracking dashboards, conduct comprehensive marketing analysis, and generate reports
Creative thinker and self-starter, with ability to work well independently and within a team
Ability to define and meet deadlines, manage multiple tasks, and ensure quality marketing communications outcomes
Ability to respond quickly and effectively to challenges, with keen problem-solving skills, and adaptability
Strong collaboration skills and ability to work across a matrixed organization
Relies on extensive experience and judgment to plan and accomplish goals
Organized, detail-oriented, and able to thrive in a fast-paced environment
Excellent writing and verbal communication skills
Knowledge of the AP Style Guide with an enthusiasm for applying its principles
Working knowledge or proficiency with MailChimp or similar email marketing platforms
Advanced proficiency with Microsoft Office Suite
Ability to travel up to 10%
Must pass background check

Responsibilities

Serve as Marketing and Communications liaison to highlight work of internal clients across the organization and promote NAMI programs, initiatives, events, and strategic campaigns
In collaboration with the Senior Manager of Marketing and Communications and MarCom team help create marketing and communication plans aligned to organizational strategic priorities
Help create omnichannel campaigns using the PESO model and utilizing a variety of tactics including but not limited to digital and OOH advertising, social media, email marketing, NAMI's website, partnerships, print collateral, media outreach, video and new media
Work with Marketing and Communications department colleagues to execute communications and marketing plans and provide project management support
Conduct project brief meetings to align on strategic priorities and project goals, establish clear project timelines, schedule related activities, and actively participate in meetings
Write content for marketing and communication campaigns and review creative, acting as a guide and account manager between Marketing and Communications and internal clients
Develop clear, concise, and compelling marketing and communications talking points that align with organizational strategy and brand messaging for various internal and external audiences
Gather campaign analytics, reporting on progress and providing analysis to internal and/or external stakeholders
Ensure timely delivery of marketing and communication collateral, resources, and national office updates to support NAMI's State Offices and Affiliates effectively
Provide vital support for the creation and logistical coordination of a wide range of marketing deliverables for NAMI's development outreach
Support production and promotion of NAMI's podcast, "Hope Starts With Us," through episode research, content creation, and promotion activities
In coordination with marketing and communication team members, conduct research and analysis on current marketing trends and target audience behavior to refine messaging and optimize campaign performance
Monitor, track, and evaluate Key Performance Indicators (KPIs) for marketing and communication deliverables; report findings and recommendations to optimize strategies to align with NAMI's strategic priorities
Support NAMI's communication strategy development and execution
Perform other duties as assigned

Benefits

Generous and comprehensive Health, Dental, and Vision Plans
Paid Time Off: Vacation, Personal, and Sick Leave
Paid Parental Leave
403(b) retirement plan
Flexible Spending Accounts for health care, dependent care and commuter expenses
Life Insurance and Disability coverage paid by NAMI
Flexible Work and Telework programs
Professional Development Reimbursement program
A variety of wellness offerings to support team members
Employee Referral Program
The Employee Assistance Program (EAP) which provides support for personal and family problems common in contemporary life