Communications Manager- AQM60034894

State of North Carolina•New Hanover County, NC

9d•Onsite

About The Position

The North Carolina Aquarium at Fort Fisher is seeking a Communications Manager to lead communication, promotion, marketing, publicity, and public engagement for Aquarium programs, special events, and advertising strategies. The role manages the Aquarium’s website and social media presence, develops and edits communications materials, and works to increase awareness of the Aquarium’s programs, services, conservation initiatives, and mission. The position is based at the Department of Natural and Cultural Resources’ satellite office in Wilmington and reports to the Division Director when applicable.

Requirements

Bachelor’s degree in communications, public relations, public affairs, media journalism, English, or a related field from an appropriately accredited institution, and two years of experience in communications, public relations, or publicity work; or an equivalent combination of education and experience.
Ability to meet DNCR Fleet Safety Guidelines.
Ability to obtain and maintain a valid U.S.-issued driver’s license, or obtain one within 90 days of employment.
Weekend, evening, and holiday work is required.

Nice To Haves

Demonstrated experience in public speaking and media communications.
Demonstrated experience using the Internet and social media for promotion and marketing.
Demonstrated experience using Microsoft Office Suite software.
Demonstrated experience with computer graphics, presentation, and communication software; digital cameras; smartphones; photo and video editing software; and audio recording and editing devices.
Demonstrated experience writing and editing professional information for press releases.
Supervisory experience.
Comprehensive knowledge of advertising, marketing techniques, design, and multimedia skills.

Responsibilities

Manage the Aquarium’s shared website and social media outlets.
Create and edit press releases, articles, online postings, exhibit text, signage, educational materials, and promotional materials.
Promote public awareness of the Aquarium through relationships with local travel, tourism, hospitality, and business organizations.
Develop cooperative marketing and advertising programs, including advertising layouts and placement of promotional materials.
Contribute to the creation and implementation of special events.
Support collaborative marketing and advertising efforts to maximize awareness of the Aquarium and Aquarium Division.
Coordinate with Aquarium personnel to ensure promotional activities, talking points, social media, and visitor instructions align with the Division’s mission.
Serve as a liaison with media, the public, tourism officials, and local industry boards, commissions, and committees.
Act as the primary contact for advertising representatives, partner agencies, and organizations, and engage professionally with social media followers.
Supervise a communications assistant.
Develop and implement public relations and marketing campaigns to raise awareness of Aquarium programs, services, conservation initiatives, and mission.
Recognize communications needs and make messaging and public relations recommendations, working independently and collaboratively.
Maintain awareness of emerging technologies for effective and efficient messaging.
Build relationships with media and the local community.
Promote the Aquarium Division’s mission and manage the Aquarium’s brand.
Coordinate with communications managers at other North Carolina Aquariums and Jennette’s Pier on cross-facility promotions, division-wide communications policies, and unified communications initiatives.
Work with the North Carolina Aquarium Society on marketing and social media needs.
Coordinate with the DNCR Communications department to ensure accurate, consistent, and strategic communications.