Communications Coordinator

Legends Global•Grand Rapids, MI

1d•Onsite

About The Position

Legends Global is seeking a Communications Coordinator to support the Marketing Department’s strategy, development, execution, and analysis of campaigns for Van Andel Arena, DeVos Performance Hall, DeVos Place, Acrisure Amphitheater, and Amway Stadium in Grand Rapids, Michigan. The role helps communicate with guests, engage the community, and build brand recognition. The successful candidate will have knowledge of the digital media landscape, strong copywriting and graphic design skills, attention to detail, and the ability to work collaboratively with the Marketing team. The position supports social media and email communications, tracks performance and analytics, assists with event promotions and press releases, and coordinates media coverage and on-site event activities. The role is on site and requires a flexible schedule that includes some weekends, nights, and holidays. It has no supervisory responsibilities.

Requirements

A minimum of 1–2 years of experience in communications and guest services.
Working knowledge of Microsoft Office.
Experience with graphic design using Adobe Photoshop and Canva.
Experience with email blast platforms.
Experience using social media platforms for business.
Excellent verbal and written communication skills.
Strong organization and attention to detail; resourcefulness and ability to learn quickly and handle multiple projects simultaneously.
Ability to work independently and contribute in a fast-paced, collaborative team environment.
Ability to work a flexible schedule that includes some weekends, nights, and holidays.
Maintain high standards, a positive attitude, and a professional appearance.

Nice To Haves

Bachelor’s degree in Communications, Business, or a related field.
Experience in sports, entertainment, and/or brand experience.
Bilingual English/Spanish skills.

Responsibilities

Assist with managing social media platforms for the venues, including Facebook, X, Instagram, TikTok, and YouTube.
Create, capture, schedule, and publish platform-specific social media content, and engage with fans online.
Develop social media content, including copy, graphics, photos, and short videos.
Assist with developing and executing the Amway Stadium Grand Opening marketing campaign, including project management, reporting, partner and community outreach, and social media.
Manage Google Analytics accounts and track trends and traffic.
Create, execute, and evaluate email blasts using MailChimp, Ticketmaster, and Klaviyo.
Prepare social media and email performance summaries and reports, and track engagement across platforms.
Assist in creating and implementing event promotions with community partners to increase event visibility and interest, sell tickets, and support the local community.
Assist with creating and distributing press releases.
Manage day-of-show media requests by coordinating approvals with artists’ publicists and communicating with local media photographers.
Serve as an on-site representative for designated events, including escorting media, supporting patron experience activations, and communicating with fans through social media.
Assist with coordinating gifts and welcome materials for entertainers and guests.
Regularly review venue websites to ensure information is updated and accurate for guests.
Perform other duties and responsibilities as assigned.