Communications & Client Content Support Senior Analyst

WTW•Tampa, FL

6d•Hybrid

About The Position

This position supports Via Benefits spending account (SA) clients and participants with a strong focus on client and participant facing communications. It plays a key role in translating SA program information, process updates, and client needs into clear, compliant, and participant friendly content. The role involves participant-based writing and content development, client services and operational support, cross-functional collaboration, and quality, accuracy, and process adherence.

Requirements

Strong professional writing and editing skills, especially for participant-facing communications.
Understands and works within existing brand and editorial guidelines.
Ability to adapt content for different audiences and clients.
Comfortable managing multiple client requests and deadlines.
Detail-oriented with a strong sense of ownership and follow-through.
Collaborative and responsive in a cross-functional environment.
3-5 years’ experience in a previous communications role.

Nice To Haves

Financial or Healthcare communication experience preferred.

Responsibilities

Drafts and edits benefits communications, including emails, mailers/letters, guides and instructional content, and campaign-related messaging.
Tailors content to client requirements, branding, tone, and delivery channels.
Revises content based on client feedback, internal reviews, and operational updates.
Ensures written communications accurately reflect SA program rules, timing and processing requirements, system or operational constraints, and client needs.
Supports SA client work tied to communications, including validating messaging against operational realities and coordinating with Communications to prepare content for delivery.
Ensures readiness for participant outreach.
Partners with Client Success and Product teams to clarify requirements before content is finalized.
Helps identify content gaps, inconsistencies, or risk areas in client materials.
Works closely with Via Benefits Communications on strategy, tone, and execution.
Collaborates with Product on program changes or enhancements that impact messaging.
Partners with Client Success Managers on client expectations and approvals.
Ensures communications align with actual processing by working with Operations/Fulfillment.
Participates in recurring team meetings and check-ins to align on priorities and upcoming client needs.
Maintains high attention to detail to reduce rework and client risk.
Follows established templates, process steps, and documentation standards.
Flags issues early when content, timing, or execution may be impacted.
Supports continuous improvement by identifying opportunities to streamline or clarify communications.

Benefits

Medical (including prescription coverage)
Dental
Vision
Health Savings Account
Commuter Account
Health Care and Dependent Care Flexible Spending Accounts
Group Accident
Group Critical Illness
Life Insurance
AD&D
Group Legal
Identify Theft Protection
Wellbeing Program
Work/Life Resources (including Employee Assistance Program)
Paid Holidays
Annual Paid Time Off (includes state/local paid leave where required)
Short-Term Disability
Long-Term Disability
Other Leaves (e.g., Bereavement, FMLA, ADA, Jury Duty, Military Leave, and Parental and Adoption Leave)
Paid Time Off (only included for Washington roles)
Qualified contributory pension plan (if eligible)
401(k) plan with annual nonelective company contribution.
Non-qualified retirement plans available to senior level colleagues who satisfy the plans’ eligibility requirements.