Communications & Brand Director

Akeneo•Boston, MA

4d•$150,000 - $180,000•Hybrid

About The Position

Akeneo is hiring a Communications & Brand Director to shape how media, analysts, customers, and prospects understand the company as a leader in agentic product experience management. The role focuses initially on the US market while supporting consistent, locally tailored communications globally. Working directly with the CEO, CMO, and executive team, the Director will own communications and brand strategy end to end, with support from PR and design agencies and the global marketing team. The role’s impact will be assessed through measures such as share of voice, analyst positioning, and pipeline influence. The Director will define and deliver Akeneo’s corporate narrative, develop executive visibility, manage media and analyst relationships, oversee agencies and brand guidelines, and advise leadership on reputation and crisis communications. The role also includes developing AI-assisted workflows for media and competitor monitoring and content creation. The position offers a base salary range of $150,000 to $180,000 USD and may include a variable bonus of $15,000 to $20,000 USD. Akeneo describes a hybrid work setup, flexible working hours, and the option to work from anywhere for up to 30 days per year.

Requirements

Substantial communications experience, ideally in B2B software, with a track record in the US market and a network of US media, analysts, and influencers.
Hands-on experience leading PR agencies and managing design agencies and brand, while personally writing and editing key content.
Experience building a thought leadership program, including video, and placing executives in leading media, podcasts, and conferences.
Analyst relations experience in enterprise software, including formal evaluation cycles.
Hands-on experience building AI workflows for oneself or a team.
Fluent English and the ability to explain complex topics clearly and compellingly in writing and in person.
Ability to influence without authority, advise executives under pressure, and adapt communications to different markets while maintaining one brand and message.

Nice To Haves

Experience working with B2B influencers or creators.
Curiosity and willingness to develop further expertise in AI workflows; depth of experience is less important than interest and willingness to learn.

Responsibilities

Partner with the executive team to define the key themes and stories Akeneo should own.
Plan global announcements, ensuring consistent messaging adapted to local media.
Build executive profiles through articles, podcasts, talks, LinkedIn, and video.
Deliver an annual flagship communications asset, such as a research report, for Sales, PR, and analyst relations.
Own the communications budget and report on relevant results.
Write, pitch, and build relationships with journalists, podcast hosts, newsletter authors, creators, and influencers, initially expanding Akeneo’s US presence while maintaining its European footprint.
Lead relationships with analyst firms, including Gartner, Forrester, IDC, and ISG, and guide evaluation cycles with Product, Product Marketing, and Customer Success.
Direct PR agencies in the US, France, the UK, and Germany, as well as design agencies; set objectives, brief agencies, and review results with regional leaders.
Own Akeneo’s brand guidelines and their application across the company.
Advise the CEO and executive team on messaging, timing, and reputation.
Lead crisis communications in partnership with Legal and Security.
Develop and use AI workflows with the AI & Marketing Operations team to monitor media, competitors, and how AI assistants describe Akeneo, and to accelerate content creation.

Benefits

25 days of annual leave.
Flexible working hours.
Hybrid setup with 3–4 days working from home.
Option to work from anywhere for up to 30 days per year.
$600 home office budget.
$80 monthly sustainable transportation allowance.
16 weeks of paid maternity leave.
4 weeks of paid leave for the second parent.
Gradual return-to-work program.
Two paid volunteering days annually.
Employee Resource Groups focused on diversity and inclusion.
$1,000 annual professional development budget.
Career paths and internal mobility opportunities.
Women in Leadership Programme.
Structured company onboarding program.
Employer contribution toward employee and dependent medical, dental, and vision benefits, up to set caps.
401(k) with a 4% company match.
Short- and long-term disability insurance.
Confidential individual sessions with a mental health practitioner or coach.