Sr. Director, Brand and Communications

Avathon•Pleasanton, CA

3d•$190,000 - $240,000

About The Position

The Senior Director, Brand and Communications is both a strategist and a hands-on leader responsible for building Avathon’s corporate reputation, distinct brand, and executive visibility through strategic storytelling, media engagement, creative leadership, and events. As a member of the marketing leadership team, this role helps turn Avathon’s category-defining Industrial AI platform into durable, efficient ARR growth. The position is based in the San Francisco Bay Area and reports to the SVP of Marketing. The role owns corporate brand strategy, narrative, voice, and reputation; leads the Brand & Creative Lead and establishes creative governance and production priorities; and develops public relations, media relations, announcements, executive communications, and issues management. It also creates executive thought-leadership platforms relevant to industrial AI and the physical economy, leads corporate conferences and strategic events, and manages external communications, event, and creative partners as needed. The Senior Director manages budgeting, measurement, and reporting for brand and communications, and coordinates with Product Marketing on technical claims, analyst-related announcements, and customer advocacy. The role uses AI-assisted research, monitoring, drafting, and creative operations while ensuring human approval for reputationally sensitive outputs, and translates experiential and event activity into measurable sales outcomes.

Requirements

10–12+ years in corporate communications, brand, and events in technology marketing.
Experience transforming an engineering-led organization into a category leader.
Strategic thinking and the ability to orchestrate integrated campaigns.
Strong corporate storytelling, executive communications, PR, and agency management skills.
Experience managing creative talent and strategic events across markets.
Sound editorial and reputation judgment, including for sensitive communications.
Comfort with AI-assisted research, monitoring, and production.
Demonstrated ability to use AI for research, monitoring, drafting, and creative operations, with human approval for reputationally sensitive outputs.
Ability to translate events and experiential activities into measurable sales outcomes.

Responsibilities

Own corporate brand strategy, narrative, voice, and reputation in partnership with the SVP.
Lead the Brand & Creative Lead and establish creative governance and production priorities.
Develop PR, media relations, announcements, executive communications, and issues management.
Create executive thought-leadership platforms relevant to industrial AI and the physical economy.
Lead corporate conferences, executive forums, and strategic event execution; partner with ABM on account-specific objectives.
Manage external communications, events, and creative partners as needed.
Manage budgeting, measurement, and reporting on brand and communications.
Coordinate with Product Marketing on technical claims, analyst-related announcements, and customer advocacy.
Use AI for research, monitoring, drafting, and creative operations, with human approval for reputationally sensitive outputs.
Translate events and experiential activities into measurable sales outcomes.