Communications Associate

FORESTDALE INC.•Town of Perinton, NY

4d•Onsite

About The Position

The Communications Associate is a new role in Forestdale’s Development team. This role supports the department’s fundraising goals through communications initiatives, with a focus on digital outreach and engagement. The Communications Associate will work closely with the Chief Development and Communications Officer (CDCO) and other team members to help tell the story of Forestdale and share it with current and prospective stakeholders.

Requirements

College degree (B.A.) preferred, or equivalent experience in fundraising, marketing, or communications.
One to two years of relevant office experience preferred.
Working knowledge of Microsoft Office Suite required
Strong written and verbal communication skills.
Excellent organizational skills, attention to detail, and the ability to multitask in a fast-paced environment.

Nice To Haves

experience with donor databases, Squarespace, Canva, Adobe Creative Suite, and social media platforms preferred.

Responsibilities

Write, edit, and produce content for newsletters, website, social media, annual reports, and marketing materials
Draft, schedule, and publish e-blasts for fundraising and educational purposes via Constant Contact.
Draft talking points and executive communications for staff and board advocacy and outreach efforts
Translate programmatic work into clear, engaging stories that highlight impact
With CDCO, execute the tasks and goals in the annual agency communications calendar.
Assist in developing and implementing communications plans and campaigns aligned with organizational goals
Ensure messaging is consistent across all platforms and materials
Support brand management and organizational voice
Draft, schedule, and publish engaging content across all current social media channels, as well as make recommendations to join and/or establish presence on emerging platforms.
Update and maintain Forestdale’s website with current event information, sponsorship recognition, and other relevant content.
Coordinate with program staff to collect outcome data, participant statistics, and impact stories for use in all communications.
Draft press releases and articles to secure earned media mentions.
Ensure style guide edicts are adhered to across the agency.
Manage agency profiles and activity on external, third-party sites and apps.
Develop and distribute internal communications templates such as Zoom backgrounds or slide decks.
Collaborate with other departments to support their print or digital communication needs.
Draft, schedule, plan and execute direct mail campaigns, including Annual Appeal.
Serve as point of contact for photographers, designers, and other vendors as needed for events and campaigns.
Coordinate with the Development team to ensure all Annual Benefit sponsors’ requirements are met.
Monitor communication performance (social media, newsletters, campaigns)
Compile reports and provide insights to improve effectiveness
Provide backup support to the Development team with regards to maintaining databases and online files.
Other duties as required by the supervisor or needs of the program/agency