Communications and Public Relations Coordinator

Covenant Living Communities and Services•Skokie, IL

22h•$74,742 - $112,112•Onsite

About The Position

The Communications and Public Relations Coordinator will assist in developing and executing strategic communications to enhance Covenant Living’s reputation, strengthen community trust, and support occupancy and growth goals. This role blends traditional Communications and PR expertise with strong journalism instincts, storytelling ability, and multimedia content development including video script writing to highlight resident experiences, staff impact, and organizational excellence across senior living communities. This position reports to the Director of Public Relations and works in close collaboration to execute strategic initiatives, and working cross-functionally with marketing, operations, and community teams to elevate brand visibility across all markets.

Requirements

4–7 years of experience in PR, communications, or journalism
Strong writing portfolio showcasing storytelling and/or journalistic work
Experience in media relations/story pitching and content development
Demonstrated experience writing video scripts or multimedia content
Excellent in journalistic interviewing, writing, and copy-editing skills
Experience in senior living, healthcare, or hospitality
Background in newsroom, reporting, or editorial roles
Experience working with executive leadership
Familiarity with video production and storytelling techniques
Understanding of HIPAA and sensitive communications considerations
Strategic communication and message development
Crisis communication
Empathy and audience awareness

Nice To Haves

Bachelor’s Degree in PR, communications, or journalism
N/A

Responsibilities

Assist in development and execution of integrated Communications and PR strategies in partnership with the Director of Public Relations
Align messaging with organizational goals, mission, and resident-centered values
Identify opportunities to elevate the organization’s leadership in senior living and aging services
Assist in building and maintaining relationships with local, regional, and national media, along with senior living trade publications
Pitch compelling human-interest stories and expert commentary
Draft press releases, statements, and media materials
Prepare and support executives for media interactions
Apply journalistic skills to uncover and tell authentic stories of residents, families, and team members
Conduct interviews and write feature-style articles and profiles
Ensure accuracy, ethics, and clarity consistent with journalism standards
Translate complex senior living and healthcare topics into engaging content
Write scripts for videos including resident stories, testimonials, campaigns, and internal communications
Collaborate with creative team on video production
Create video content that is compelling, impactful, and aligned with the brand’s identity
Create content across multiple platforms: media materials, newsletters, and talking points
Manage storytelling pipelines and editorial calendars
Integrate storytelling into broader marketing and communications campaigns
Support crisis communication planning and execution for sensitive issues
Collaborate with leadership to manage reputational risks
Develop messaging for complex or high-impact situations
Develop communications that engage and inform employees across communities
Highlight employee impact and organizational culture
Support leadership messaging and announcements
Coordinate creating and distribution of internal communications in support of departments (HR, Philanthropy, etc.)
Execute PR campaigns for events, community milestones, and organizational initiatives
Partner with operations, marketing, and local teams to amplify community-level stories
Support community outreach and relationship-building efforts
Monitor media coverage, sentiment, and performance metrics
Track effectiveness of campaigns, including video and storytelling initiatives
Provide insights and recommendations for continuous improvement