Public Relations & Communications Coordinator - Corporate Services

Gresham Smith•Nashville, TN

5d•Hybrid

About The Position

This role is responsible for developing brand-consistent and engaging content, including project profiles, website copy, social media and blog posts, press releases, and newsletters that communicate Gresham Smith’s capabilities and value to clients. The coordinator will identify relevant industry and national publications, track editorial calendars, and maintain public relations distribution lists. They will build and maintain relationships with key reporters and develop targeted media pitches that showcase Gresham Smith’s thought leadership and expertise. Additionally, the role involves researching conference, panel, speaking, and interview opportunities for the firm’s subject matter experts, supporting industry and employee award submission processes, and developing and managing social media content and editorial calendars. The coordinator will also maintain and update website pages using WordPress or a similar content management system, support or lead the execution and measurement of communication strategies, projects, and initiatives, and monitor and report on social media and external communication metrics. Planning, supporting, and managing in-person events, including town hall meetings, the firm’s annual internal Celebration, project milestone events, and client-facing events, is also a key responsibility. The role requires collaboration with internal stakeholders and marketing partners to ensure communications are accurate, timely, and aligned with firm standards. The work directly contributes to shaping environments where people live, work, and thrive, while growing a career within a supportive, people-first culture.

Requirements

A bachelor’s degree in Communications, Integrated Communications, Public Relations, Marketing, Journalism, or a related field
A minimum of three years of relevant experience
Strong writing and editing skills, including knowledge of AP style, grammar, and punctuation, with the ability to provide relevant work samples
The ability to translate complex architecture and engineering information into engaging content that is easily understood by nontechnical audiences
The ability to distill key thought leadership concepts into compelling articles and targeted media pitches
Working knowledge of communications, public relations, and marketing practices and principles
Media relations experience, including developing targeted pitches and building relationships with reporters
Experience developing and managing social media content, preferably in a business-to-business environment
Knowledge of, or the ability to learn, website content management systems such as WordPress, content dissemination platforms, and native social media analytics
Experience with media and social monitoring platforms such as Cision, Meltwater, or Muck Rack
Hands-on experience with HubSpot, PR Newswire, or related platforms
Proficiency in Microsoft Office applications, including Word, Excel, PowerPoint, and Outlook
Strong interpersonal and consulting skills, with the ability to work effectively with executives, subject matter experts, technical staff, internal stakeholders, and marketing partners
Strong time-management and organizational skills, with the ability to prioritize multiple assignments, meet tight deadlines, maintain attention to detail, and follow up on time-sensitive deliverables independently
The ability to lead and manage meetings, including developing agendas, outlining next steps, and clearly communicating decisions and deliverables
Familiarity with standard office practices and the ability to follow established firm policies and procedures
A collaborative, team-oriented approach and the ability to build and maintain strong professional relationships
A willingness to travel approximately 15%, including overnight stays, based on project and event schedules
The ability to maintain a regular in-office presence in our Nashville office as part of a hybrid work arrangement

Nice To Haves

Public relations agency or journalism experience is preferred.
Experience in video production, including storyboarding and conducting interviews.
An interest in or experience with the architecture, engineering, and construction industries.

Responsibilities

Develop brand-consistent and engaging content, including project profiles, website copy, social media and blog posts, press releases, and newsletters that communicate Gresham Smith’s capabilities and value to clients.
Identify relevant industry and national publications, track editorial calendars, and maintain public relations distribution lists.
Build and maintain relationships with key reporters and develop targeted media pitches that showcase Gresham Smith’s thought leadership and expertise.
Research conference, panel, speaking, and interview opportunities for the firm’s subject matter experts.
Support industry and employee award submission processes.
Develop and manage social media content and editorial calendars.
Maintain and update website pages using WordPress or a similar content management system.
Support or lead the execution and measurement of communication strategies, projects, and initiatives based on experience.
Monitor and report on social media and external communication metrics to evaluate campaign effectiveness and identify opportunities for improvement.
Plan, support, and manage in-person events, including town hall meetings, the firm’s annual internal Celebration, project milestone events, and client-facing events.
Collaborate with internal stakeholders and marketing partners to ensure communications are accurate, timely, and aligned with firm standards.