Communications and Marketing Manager 2026

Crossroads Charter Schools•Kansas City, MO

19h•Onsite

About The Position

Crossroads Charter Schools is seeking a highly effective, qualified, and motivated individual to join their organization. The ideal candidate will have experience in urban education and be committed to the core values of High Expectations, Real World Learning, Creative Culture, and Equity. This organization is an equal opportunity employer. The Communications & Marketing Manager is responsible for leading a bold, innovative, and data-driven marketing and communications strategy that elevates the Crossroads Charter Schools brand. This role leads all internal and external communications, ensuring clear, consistent, strategic, and engaging messaging across all platforms and stakeholder groups. The position serves as the district’s lead strategist for marketing, storytelling, media relations, public relations, and organizational communications, including oversight of staff and family communications, community outreach, social media, website content, publications, branding, crisis communications, and district-wide messaging campaigns. The role ensures all communications reflect and advance the mission, vision, values, and strategic priorities of Crossroads Charter Schools. This position designs and executes creative, multi-channel marketing campaigns, especially across digital and social media platforms, to engage prospective families, staff, partners, donors, and the broader community. The manager will bring fresh, forward-thinking ideas to expand reach, strengthen audience engagement, and position Crossroads as a leader in public education. The Communications & Marketing Manager supervises the Community Engagement Coordinator and the Enrollment Coordinator. This position collaborates across departments to align communication strategies with organizational priorities, community engagement efforts, student and staff recruitment, family engagement, and district initiatives. The position works closely with the Development Manager to support fundraising visibility, donor communications, and philanthropic engagement efforts. The Communications & Marketing Manager also serves as the district’s lead communication contact during emergencies and critical incidents, ensuring timely, accurate, and strategic communication with staff, families, media outlets, and the broader public.

Requirements

BA/BS Degree in communications, marketing, economics, development, journalism or related fields preferred
At least 5 years of relevant experience in marketing and communications; development, and/or education preferred
Experience in the areas of crisis prevention and recovery is an asset
Demonstrated success in the areas of external affairs/communications/public relations/education and development
Outstanding verbal and written communication skills and an ability to keep multiple stakeholder groups, including parents, teachers, staff, volunteers and partners, informed of critical issues, activities and schedules.
Excellent teamwork skills and an ability to collaborate closely in a multicultural team environment with colleagues and partners to identify challenges and to design and implement solutions.
Display maturity, flexibility, comfort with ambiguity and a sense of optimism/can-do attitude.
Participate in meetings, training and professional development.
Assist in coordinating staff events throughout the year.
Meet professional obligations through efficient work habits such as: meeting deadlines, honoring schedules, coordinating, etc.
Meticulous attention to detail and passion for well-run processes.
Flexibility to work some evenings and weekends.
Demonstrated experience mentoring and working with volunteers, faculty, and staff.
Desire to continue professional development
Excellent organization skills and an ability to coordinate multiple tasks and activities
An ability and enthusiasm for promoting the school and its mission to a broad and diverse group of people.
Excellent work ethic, positive attitude, flexibility and willingness to perform tasks assigned
Demonstrates ethical behavior and confidentiality of information about students and teachers in school environment and community.
Must pass an extensive background check.

Nice To Haves

Experience in urban education

Responsibilities

Lead the development and execution of a comprehensive, modern marketing strategy that positions Crossroads as a premier educational choice.
Continuously evolve the Crossroads brand through compelling storytelling, visual identity, and innovative marketing campaigns.
Identify emerging marketing trends and implement creative strategies—especially across digital and social media platforms—to increase reach and engagement.
Serve as the organization’s lead strategist for marketing, audience engagement, and brand positioning.
Lead all internal and external communications for the organization, ensuring messaging is strategic, timely, consistent, and aligned with the mission and priorities of Crossroads Charter Schools.
Develop and execute communication plans that support organizational initiatives, stakeholder engagement, crisis response, and district priorities.
Oversee communications to staff, families, students, community partners, donors, board members, media outlets, and the general public.
Manage communication platforms and tools, including websites, newsletters, email communications, publications, presentations, and digital messaging systems.
Lead media relations efforts, including press releases, public statements, media inquiries, and proactive storytelling opportunities.
Support school and district leaders in developing effective messaging and communication strategies for key initiatives and events.
Develop and maintain communication protocols for emergencies and critical incidents.
Monitor communication effectiveness and stakeholder engagement to continuously improve communication practices.
Design and execute a high-impact social media strategy across platforms (Instagram, Facebook, TikTok, LinkedIn, etc.) that increases visibility, engagement, and interest from prospective families and employees.
Create and oversee dynamic digital content, including videos, reels, stories, campaigns, and other multimedia storytelling assets.
Analyze performance metrics and refine strategies based on engagement, reach, and conversion insights.
Explore and implement new digital tools, platforms, and content strategies to stay ahead of trends.
Lead a strategic, marketing-driven approach to community engagement that builds strong relationships with families, community partners, donors, and stakeholders.
Supervise and coach the Community Engagement Coordinator in planning and executing outreach events, school tours, partnerships, and community-based experiences.
Develop innovative in-person and digital engagement strategies that strengthen awareness, interest, and connection to Crossroads.
Partner with school leaders to deepen community presence and strengthen local partnerships.
Support engagement initiatives involving donors and the Board of Directors, including technical support for board meetings.
Use engagement data and feedback to continuously improve outreach effectiveness and family experience.
Oversee the full enrollment process from application through onboarding, ensuring a seamless, efficient, and family-centered experience across all schools.
Supervise and coach the Enrollment Coordinator, establishing clear expectations, timelines, and accountability for high-quality execution.
Design and continuously improve enrollment systems, workflows, and procedures to ensure efficiency, consistency, and strong customer service.
Ensure all enrollment practices align with district policies.
Track and analyze enrollment data, trends, and projections; provide regular reports to leadership to support planning, staffing, and decision-making.
Lead the creation of compelling content that highlights student success, staff excellence, and community impact.
Oversee website content strategy and ensure a modern, user-friendly digital experience.
Design and implement multi-channel marketing campaigns that increase brand awareness, community engagement, and interest among prospective families and employees.
Partner with school leaders and internal teams to align marketing efforts with organizational priorities and recruitment initiatives.
Strengthen Crossroads’ presence in the Kansas City community through targeted outreach, storytelling, and brand visibility efforts.
Collaborate with the Development Manager to support fundraising campaigns, donor engagement, and special events.
Partner with the Director of Human Resources to develop and communicate a compelling Employee Value Proposition and support talent recruitment and retention marketing efforts.
Use data and analytics to drive decision-making and improve marketing, communication, and engagement effectiveness.
Track and report key performance indicators (KPIs) related to brand awareness, campaign performance, audience engagement, and outreach efforts.
Provide actionable recommendations based on data insights and stakeholder feedback to continuously improve strategies and outcomes.
Supervise and coach the Community Engagement Coordinator to ensure high-quality execution of outreach initiatives and partnerships.
Establish clear goals, expectations, and metrics aligned with the overall marketing and communications strategy.
Foster collaboration across departments to ensure cohesive messaging, strong alignment, and effective execution of organizational priorities.
Build a culture of creativity, responsiveness, innovation, and continuous improvement within the marketing and communications function.
Perform other duties and responsibilities as assigned by their supervisor.