Communications and Event Specialist

Bowling Green State University•Main Campus (BG), OH

About The Position

The Communications and Event Specialist creates and coordinates communications, promotions, recruitment and retention materials, website content, and event publicity, while supporting event planning and execution for the Schmidthorst College of Business. The role manages multiple projects, writes and develops content for a range of purposes and audiences, follows project budgets and University Marketing & Brand Strategy standards, and coordinates work with the College and Marketing & Brand Strategy. The specialist works with the College Dean’s office, graduate and executive education office, departments, centers, and institutes to identify communication needs and support an overall College communication plan. The position also manages social media content and engagement, recruits and mentors student employees, plans and publicizes events, and researches, interviews, writes, proofreads, and edits communications. Major publications and content include the monthly College newsletter, the tri-annual Insiders Report, website content, and support for the AACSB accreditation report. A bachelor’s degree and experience in writing/editing, social media marketing, and event planning are required. A bachelor’s degree in public relations, marketing, communications, journalism, or a related field is preferred. Candidates must be legally authorized to work in the United States at hire and maintain authorization throughout employment; the University does not sponsor H-1B or other work authorization visas.

Requirements

Bachelor’s degree.
At least 2 years of writing/editing experience.
At least 1 year of social media marketing experience.
At least 1 year of event planning experience.
Ability to interact with people from a wide variety of backgrounds and experiences.
Ability to create innovative social media campaigns.
Ability to coordinate, develop, manage, and evaluate events.
Strong research, writing, editing, proofreading, and interviewing skills.
Strong social media and web skills.
Proficiency with Adobe design programs such as InDesign, Illustrator, and Photoshop.
Must be legally authorized to work in the United States at hire and maintain work authorization throughout the employment term; visa sponsorship is not offered.

Nice To Haves

Bachelor’s degree in public relations, marketing, communications, journalism, or a related field.
Experience working in communications and/or marketing.
Previous internal communications experience in a professional environment.

Responsibilities

Coordinate with the College Dean’s office, graduate and executive education office, departments, centers, and institutes to identify communication needs and incorporate them into an overall College communication plan.
Follow and maintain communications and branding standards, policies, and guidelines established by the Offices of Marketing & Brand Strategy.
Coordinate timely and engaging social media posts about events, faculty recognition, student successes, and alumni achievements, and increase student and alumni research and engagement through social media platforms.
Recruit and manage approximately three part-time student employees each semester; mentor them on communications standards, story development, and communications and social media strategies for campaigns and events.
Plan, coordinate, promote, publicize, and execute special events and public relations activities, including recruiting, development and donor stewardship or recognition, honors and awards, and public lectures.
Research stories; conduct interviews; write, proofread, and edit communications materials for the College.
Assist College units in identifying appropriate content and collaborate with them, Marketing & Brand Strategy, and other University offices on distribution methods and audience identification.
Lead writing of the monthly College newsletter, the tri-annual Insiders Report, and website content.
Support writing and editing of the AACSB accreditation report.
Perform other duties as assigned.