Communications and Engagement Specialist

Imagine360 • ,

2d • $60,000 - $65,000 • Remote

About The Position

Imagine360 is seeking a Communications and Engagement Specialist to join the team! Upland Advocacy is changing the cost of healthcare for those who need it most. We work directly with hospitals and doctors to help employees save on their healthcare costs. The Communications & Engagement Specialist manages custom member education campaigns for Upland's growing base of clients. Responsibilities include content development, campaign deployment, success rate tracking, and constant refinement of educational strategy with HR leaders, brokers, and Upland leadership.

Requirements

• Bachelor's degree
• 3+ years experience in marketing, communications, content design, or e-commerce role (or combination of work and education experience).
• Marketing
• Communications
• Content writing
• Digital engagement
• Customer service analytics

Responsibilities

• Work with clients, brokers, and human resource leaders to deliver communications that educate, inform, and engage target audiences. Manage content development, presentations, webinars, and other outreach activities.
• Develop custom communication strategies for each client based on industry, demographics and preferences. Oversee audience segmentation, design, campaign creation, testing, deployment, and performance tracking across channels, including print and email.
• Coordinate with external vendor partners to develop, order, and distribute materials, including print materials such as postcards and wallet cards. Manage timelines, audience segmentation, distribution, branding, and campaign measurement.
• Monitor and respond to inquiries through digital and other communication channels. Connect individuals with the appropriate internal specialist for further case support.
• Develop and test new approaches to audience engagement, including email, online forms, QR codes, video, digital content, and other interactive tools. Use analytics and attribution data to evaluate channel, brand, product, and campaign performance and identify opportunities to increase inquiries and improve engagement.
• Set up systems to deliver recurring education and engagement campaigns across print, digital, and other channels. Build scalable, repeatable processes that support consistent communications throughout the health plan year.
• Manage content creation across multiple brands to ensure communications are clear, relevant, accessible, and aligned with organizational messaging and brand standards.
• Track campaign activity, engagement metrics, and audience response to evaluate effectiveness. Use insights and feedback to refine communications strategies, improve engagement, and inform future campaigns.
• Provide cross-functional support for projects and initiatives as needed, including implementation activities, reporting, data coordination, invoicing, vendor support, and other operational tasks that support the member and client experience.

Benefits

• Multiple Health plan options
• Company paid employee premiums for disability and life insurance
• Parental Leave Policy
• 20 days PTO to start
• 10 Paid Holidays
• Tuition reimbursement
• 401k Company contribution
• Company paid Short & Long term Disability plus Life Insurance
• Professional development initiatives / continuous learning opportunities
• Opportunities to participate in and support the company's diversity and inclusion initiatives

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level