Communications And Digital Media Specialist

peopleCare Communities•Waterloo, ON

59d•Onsite

About The Position

As a Communications and Digital Media Specialist at peopleCare, you will support our vision to change the world of senior living by helping us create inspired communities where bold ideas thrive. Working out of our leadership support office in Waterloo, in this role, you will plan and execute communication and digital media strategies that help us connect and engage with our stakeholders. Your responsibilities will include creating and managing compelling, branded content for various platforms that fosters meaningful connections with internal and external audiences. This role is ideal for a creative, sociable professional with strong digital skills and a passion for effective communication and powerful storytelling – and someone who values continuous learning and growth. Join our team and lead impactful initiatives that support our mission and values.

Requirements

University degree or college diploma in Communications, Marketing, or a related field
Minimum of 5 years of experience in a communications role, with 3 years in digital communications
Exceptional writing and editing skills, with the ability to produce engaging content for diverse audiences
Proficiency in social media management, web content management (e.g., WordPress), and analytics tools (e.g., Google Analytics)
Proficient in producing visually engaging, on-brand designs in Canva and other platforms
Strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously
Creativity, curiosity, sociability and a collaborative mindset

Nice To Haves

Knowledge of video editing software is an asset

Responsibilities

Plan, lead and manage social media content across platforms (LinkedIn, Instagram, Facebook, YouTube etc.).
Create engaging posts, monitor performance metrics, and adjust strategies to achieve goals.
Create and maintain Facebook Ads campaigns and Google My Business listings.
Update and enhance the website, ensuring user-friendly design and compliance.
Monitor website performance and provide actionable insights.
Draft and edit a variety of materials including newsletters memos and marketing collateral.
Assist with organizational communications.
Design graphics and edit videos for internal and external uses.
Maintain media contacts, track coverage, and assist with reporting and ad hoc projects.
Regular travel to our senior living homes and other locations to support events and campaigns that boost community engagement.
Support Annual Events as needed.
Other duties as assigned.