Social Media and Digital Communications Specialist

Atlanta-Fulton County Zoo Inc•Atlanta, GA

23h

About The Position

This role assists the Public Relations Team in promoting Zoo Atlanta’s animal news, programs, conservation initiatives, business accomplishments, events, and mission to the public and key stakeholders. The specialist will utilize traditional and non-traditional communications, social and digital media programs, and social media monitoring. This position supports Zoo Atlanta’s mission and communications objectives through the creation of a variety of written content.

Requirements

Excellent written and verbal communication skills.
Working knowledge of social and digital media and social media analytics.
Ability to work on multiple projects concurrently while remaining deadline-and-detail oriented.
Strong research skills.
Excellent customer service skills.
Ability to remain flexible and be comfortable working in an intense, quick-changing environment.
Must be a team player and possess the ability to work collaboratively with others.
Bachelor’s degree in Communications, Public Relations, Digital Media or related field.
Minimum of three years of professional employment in one of these or related fields.
Minimum three writing samples required upon application.

Nice To Haves

Video editing and production skills are highly desirable.
Applicant-supplied examples of social media content or other digital content are desirable.

Responsibilities

Facilitates day-to-day management and content development for multiple Zoo Atlanta social media networks and other owned digital channels.
Plans, manages, and maintains Editorial Content Calendars for Zoo Atlanta social media.
Regularly captures content and collaborates with Zoo Atlanta’s Animal Care Teams on content development.
Develops and executes individual strategies for Zoo Atlanta’s social media networks and maintains a program of social media engagement.
Regularly and proactively monitors Zoo Atlanta’s social media and other owned digital channels for trends, emerging themes, and matters of special interest or concern for the organization.
Coordinates regular responses to social media messaging in collaboration with the Director of Communications.
Contributes content for the internal Zoo Atlanta employee e-newsletter.
Collaborates with Education Team and Research Team on curating content for monthly Conservation Blogs and Animal Science Blogs for zooatlanta.org.
Assists with providing support for posting web-based content on zooatlanta.org.
Researches and identifies curated content for Zoo Atlanta’s digital properties; researches and applies trends and best practices in social media; researches trends in global wildlife conservation movements.
Supports Zoo Atlanta communications objectives by creating written content, including but not limited to feature articles, blog posts, and select e-communications.
Assists with implementation and execution of Public Relations Team-related special events, projects, and presentations.
Develops and proactively maintains extensive working knowledge and continuing education of Zoo Atlanta’s animal collection, programs, products and offerings.
Manages special projects as needed.
Other duties as assigned.
Must be willing to support Zoo Atlanta’s Vision, Mission and Values statement.
Weekend/holiday and some evening work required.