Digital Media Specialist
About The Position
Vendi is a growing, full-service advertising agency with an impressive client roster and a reputation for award-winning, research-driven work. Our team of 35 talented professionals thrives in a culture built on creativity, collaboration and kindness. The digital marketing specialist will have experience and/or education in building and managing paid digital marketing campaigns across a wide range of channels (search, social, programmatic display, streaming audio and video, etc.). This position ensures campaigns are carried out efficiently and effectively to meet our clients’ objectives.
Requirements
- 1-3 years of experience in managing digital marketing campaigns or similar work experience
- Familiarity with common paid media platforms, tools and related terminology
- Bachelor’s degree in a relevant field of study
Nice To Haves
- Well-rounded knowledge of campaign metrics and analytics tools
Responsibilities
- Build and manage paid digital marketing campaigns within various ad platforms, such as: Google/Bing Ads, Social (Facebook/Instagram, LinkedIn, TikTok, Twitter, Snapchat, etc.), Self-service DSPs (Basis, StackAdapt, etc.), Streaming audio and video services
- Assist in developing strategic media plans to meet client goals and objectives with an understanding of both traditional and digital channels
- Project digital results using planning tools to support campaign KPIs
- Confirm tracking strategies are in place to measure and report on campaign KPIs effectively
- Create and manage live client reporting dashboards
- Collaborate with internal teams to ensure media plan execution is consistent with overall marketing and communication objectives
- Effectively manage campaigns to ensure advertising is delivered as planned and on budget
- Monitor campaign performance against established marketing goals and metrics
- Track paid media expenses with accuracy weekly to ensure campaigns are pacing and spending to budget as planned
- Generate monthly and campaign summary reports that include campaign data and analysis of campaign performance
- Provide insightful observations and key learnings supported with data
- Present analysis and results to agency and client teams with confidence and credibility
- Respond to emails and communications in a timely manner
Benefits
- competitive salary
- annual profit-sharing bonus
- unlimited PTO
- remote work options
- flex summer hours
- great health, disability and retirement benefits
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Number of Employees
11-50 employees
