Communications and Community Engagement Specialist
About The Position
The Facility Specialist, Communications & Community Engagement works onsite at local hospitals as an extension of the Division Marketing and Corporate Affairs team. The role supports promotion of HCA Healthcare brands and the division’s growth agenda, executing communications and community engagement plans for the hospital’s local market and supporting marketing efforts aligned with division and corporate/group objectives. The specialist keeps current on relevant community needs, issues, and opportunities, collaborates on community engagement activities, and serves as part of the lead hospital communicator team. The position reports directly to the Facility Director/Manager, Communications and Community Engagement, with a dotted-line reporting relationship to the hospital CEO. The specialist supports communications, public relations, community engagement, and marketing activities; helps manage onsite crisis communications as needed; develops and maintains relationships with facility leaders, staff, and physicians; and contributes to materials across print, online, digital, video, blog, and web formats. The role also supports events, colleague engagement initiatives, local brand management, and the development of marketing content and collateral in partnership with division teams and the Marketing Services Organization.
Requirements
- Bachelor's degree required.
- At least 1 year of experience in communications, public relations, marketing, community engagement, healthcare administration, or a related field required.
- Strong written and verbal communication skills.
- Ability to manage multiple projects and priorities simultaneously.
- Strong interpersonal and relationship-building skills.
- Experience developing content for digital, social, web, and print communications.
- Excellent organizational and customer service skills.
- Ability to work collaboratively with hospital leadership, physicians, colleagues, and community stakeholders.
Nice To Haves
- Experience supporting marketing, communications, public relations, or community engagement initiatives.
Responsibilities
- Support communications, public relations, and community engagement activities under the direction of the Facility Communications and Community Engagement Director/Manager.
- Help manage onsite crisis communication efforts as needed.
- Provide timely customer service and maintain positive working relationships with facility administration, directors, staff, and physicians.
- Stay informed about hospital news, trends, services, and objectives.
- Contribute to communications materials for print, online, digital, video, blog, and web formats.
- Help facilitate community and customer engagement activities that strengthen the hospital’s reputation.
- Support coordination of events and programs aligned with division and hospital goals to raise awareness of hospital capabilities and strengths.
- Support colleague community engagement initiatives, including community giving campaigns, the HCA Hope Fund, volunteer opportunities, and board service activities, in collaboration with Human Resources.
- Provide facility insights to support division and regional marketing plans, including facilitating access to service line leaders, subject matter experts, and key stakeholders.
- Support local brand management activities and coordinate local marketing and brand strategies with the Division team.
- Partner with the Marketing Services Organization to develop web and social media content and manage hospital collateral, including flyers, brochures, and rack cards.
Benefits
- Medical, prescription drug, dental, vision, behavioral health, and telemedicine coverage
- Free counseling and referral services
- Paid time off and paid family leave
- Long- and short-term disability coverage and leaves of absence
- 401(k) plan with a 100% match on 3% to 9% of pay, based on years of service
- Employee Stock Purchase Plan
- Flexible spending accounts
- Preferred banking partnerships, retirement readiness tools, rollover support, and financial wellbeing counseling
- Tuition assistance, student loan assistance, certification support, dependent scholarships, and partnership with Galen College of Nursing
- Fertility and family-building benefits
- Adoption assistance
- Life insurance and supplemental health protection plans
- Auto and home insurance, legal counseling, identity theft protection, and consumer discounts
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
