Commercial Programs Manager

Bonterra•Remote-US-Texas, TX

6d•$73,000 - $100,000

About The Position

The Commercial Programs Manager is a senior individual contributor and cross-functional leader within the Commercial Programs Team, responsible for designing and executing the programs and operational infrastructure that power our Sales and BDR teams. This role owns the full lifecycle of commercial programs — from strategy and planning through execution, measurement, and continuous optimization. Sitting at the intersection of sales strategy, marketing alignment, and revenue operations, the Commercial Programs Manager brings both strategic vision and hands-on execution capability. You will lead program planning and calendar management, build and optimize cadences, monitor team capacity, and ensure the sales technology ecosystem is performing at its highest level — with AI-first thinking embedded throughout.

Requirements

3–5+ years of experience in sales enablement, sales operations, commercial programs, or a related role.
Demonstrated experience managing outbound programs, cadence design, or sales engagement platforms at scale.
Proven ability to operate in a cross-functional capacity, partnering with Sales, BDR, and Marketing teams.
Comfortable using analytics to measure program effectiveness, identify trends, and drive decisions; experience with A/B testing frameworks preferred.
Advanced Excel skills.
Proficiency in Salesloft, 6Sense, Salesforce, Confluence, and Clay.
Strong understanding of sales processes and methodologies, including inbound and outbound motion design for both Sales and BDR functions.
Proficient in effective sales cadence creation and written communication; able to translate strategic intent into compelling, conversion-oriented copy.
Able to develop strong working relationships across the organization and adapt effectively in a fast-paced, dynamic environment.
Familiarity with AI-powered sales tools and a mindset oriented toward leveraging automation and AI to scale program impact.

Responsibilities

Define commercial program strategy – Develop and own the overarching strategy for inbound and outbound commercial programs, ensuring alignment with go-to-market priorities, product messaging, and revenue targets.
Design program components – Translate strategic objectives into structured program components including messaging frameworks, sequencing logic, audience segmentation, and engagement plays for both Sales and BDR teams.
Build and maintain the program plan and calendar – Own the Commercial Programs calendar, coordinating with Marketing on campaign timing, product launches, and seasonal priorities to ensure a cohesive and well-sequenced outbound motion.
Capacity monitoring – Track and assess Sales and BDR team capacity against program demand, flagging gaps or overload risks and recommending adjustments to workload distribution or program pacing.
Design inbound and outbound campaign cadences – Create Sales and BDR team member cadences that align with engagements and product messaging.
Write and optimize cadence content – Author high-quality cadence copy across email, phone, and social touch points. Apply A/B testing and performance data to continuously refine messaging, tone, timing, and step structure.
Manage cadence process – Keep documentation updated and readily available to the Commercial team for all cadences.
Monitor statistics and results – Evaluate cadence performance and design, analyzing data (A/B testing) to make informed decisions on updates to cadences when appropriate.
Campaign + Cadence Alignment – Ensure alignment with Marketing on campaign calendar and cadence plan.
Enablement Materials – Support and build enablement tools related to outbounding and cadences.
Personalized Cadences – Manage tools that support personalized cadences and monitor for improvements and accuracy.
Leverage quantitative skills – Interpret data, gain insights, and translate to actionable improvements across commercial programs and outbound motions.
Provide cross-functional support – Manage cross-functional initiatives and project coordination to optimize the sales process across Sales, BDR, and Marketing.
AI integration – Champion AI-first models and implement AI tools where appropriate to enhance rep productivity, cadence personalization, and program efficiency.
Documentation Management – Maintain process documentation for inbound and outbound efforts between Sales, BDR, and Marketing.
Identify and Scale Best Practices – Stay up to date on best practice models and identify improvements within the Bonterra process.
Process Automations – Develop automations and workflows where gaps or bottlenecks are identified across the sales technology stack.