Commercial Lead, Analytics Product Sales
About The Position
The Commercial Lead is responsible for expanding Nielsen’s Analytics US revenue within the Digital vertical. This role owns the full sales cycle, from identifying opportunities and developing technical solutions to negotiating and closing complex deals with major technology companies. The Commercial Lead combines consultative sales expertise with analytical understanding to develop, pitch, and take solutions to market that address complex measurement challenges. The role is accountable for the commercial and strategic success of Nielsen’s US Analytics business among Digital clients, including large and sophisticated technology companies. The Commercial Lead develops and executes go-to-market strategy, serves as a subject matter expert for Nielsen Analytics solutions, and collaborates with cross-functional Nielsen teams to align solutions and sales strategies with revenue, client, and marketplace expectations.
Requirements
- At least 5 years of experience with a documented record of exceeding sales quotas and closing deals of six figures or more.
- Bachelor’s degree.
- Ability to think and act creatively, analytically, and productively to develop new analytical solutions, including in high-stakes client meetings.
- Ability to connect analytical methodologies to client ROI and business growth.
- Experience negotiating and closing six-figure-plus deals, including navigating client stakeholder, procurement, and legal processes.
- Deep understanding of the digital media and advertising landscape, including cross-channel advertising, social media, creators, programmatic, ad tech, and identity topics such as HEMs, cookie deprecation, and first-party data matches.
- Ability to develop long-term client relationships and manage long-cycle, consultative sales engagements.
Nice To Haves
- Experience in media and advertising, consulting, SaaS, ad tech, measurement and research, or a related domain.
- Ad sales, media planning or buying, agency, or digital ad-seller experience.
- MBA or another master’s degree.
Responsibilities
- Own and consistently exceed an individual annual revenue quota for the Digital Publisher vertical.
- Drive full-cycle business development, from prospecting and advancing opportunities through contract negotiation and closing.
- Represent Nielsen products and solutions with executive-level presence, translating complex concepts into clear client solutions.
- Drive new business through upsells, new logos, and win-backs.
- Identify client pain points and map them to Nielsen’s analytical capabilities to prospect and close business.
- Create, grow, and manage a sales pipeline in Salesforce, including accurate revenue forecasting and delivery.
- Lead Analytics Product Sales for the Digital vertical.
- Own the commercial and strategic success of Nielsen’s US Analytics business among Digital clients.
- Develop and execute go-to-market strategy.
- Collaborate with Account Management, Client Insights, Marketing, Product Leadership, and other Nielsen teams to identify and execute business opportunities.
- Serve as the subject matter expert for Nielsen Analytics solutions.
Benefits
- Comprehensive health and wellness plans.
- 401(k) with a Nielsen company match.
- Generous paid time off.
- Depending on the role, a company-provided vehicle and/or discretionary incentive or bonus eligibility.
- This role may be eligible for bonuses, equity, or other incentives.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
